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Vice President, Earned Media at Backbone

Position based inDenver or Carbondale, CO

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matchingtheirinterests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoorsand doing great work for great brands.

The Job

We’re looking for an experienced PR Account Manager or Senior Account Managerto work on a portfolio of leading active lifestyle brands. Account Managersact as the primary client contact, developing and executing the PR strategy for 3-5 brands. This position reports to the VP Public Relations and the PR Directors.Priority will be given to candidates with proven PR and communications experience.

The Work

• Develop and execute strategic PR plans that deliver on client goals
• Comprehensive, effective account management – organizing regular client communications, meetings, and reporting
• Develop and maintain effective relationships with key media
• Regularly pitch client stories to media and follow up on story opportunities
• Develop, organize, and attend press trips on behalf of clients
• Attend tradeshows and sales meetings
• Develop effective press releases and compelling content for clients
• Create and maintain targeted media distribution lists and build new media relationships
• Monitor for client media coverage
• Manage product seeding and shipping to media
• Keep abreast of each client’s industry, competition and media coverage

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

The Essentials

• Bachelor’s degree in communications, marketing, journalism or related field
• PR AM: 2+ years of PR or related marketing experience
• PR SAM: 3+ years of PR experience

Your Capabilities

• Strong writing skills and familiarity with AP style
• Computer skills for editing and writing; knowledge of computer software programssuch as Microsoft Word, PowerPoint and Excel
• Experience with media monitoring platforms such as MuckRack
• Familiarity with popular social media channels including Instagram, Facebook, TikTok, YouTube, etc.
• Ability to work with strict deadlines, juggling multiple priorities

The Extra Mile

• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary:$60,000-$75,000 annually, depending on experience

• Medical coverage (including Employer 100% paid option)
• Vision coverage
• 401 (k) match
• Wellness benefit
• Home office stipend
• Parental leave
• Company-wide offsites

About Backbone:We are the country's leading active lifestyle media agency. For 28 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Marketing Services

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