PICA Manufacturing Solutions is hiring: Marketing Assistant in De...
PICA Manufacturing Solutions - Derry Village, NH, US, 03038
Work at PICA Manufacturing Solutions
Overview
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Overview
Job Description
Key Responsibilities:
Lead Generation:
- Develop and execute inbound marketing campaigns, including content creation, email marketing, and SEO strategies.
- Support outbound marketing efforts such as email outreach, direct mail, and social media advertising.
- Monitor lead generation metrics and provide actionable insights to improve campaign performance.
- Set up, maintain, and optimize the HubSpot CRM to support marketing and sales activities.
- Design and implement automated workflows to streamline lead nurturing and customer segmentation.
- Collaborate with sales teams to ensure data accuracy, seamless handoffs, and alignment on lead management.
- Generate reports and dashboards to track campaign effectiveness and ROI.
- Assist in creating engaging and relevant content for blogs, emails, landing pages, and social media.
- Proofread and edit marketing materials to ensure brand consistency and high quality.
- Work closely with the sales team, marketing manager, and other stakeholders to align marketing activities with business goals.
- Assist with other marketing tasks and projects as needed.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in marketing, preferably in a B2B environment.
- Proficiency in HubSpot CRM is required; experience with other marketing tools is a plus.
- Strong writing, editing, and communication skills.
- Familiarity with inbound and outbound marketing tactics.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Knowledge of SEO, SEM, and digital advertising platforms is a plus.
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