Director of Media
LeafGuard - EAST BRUNSWICK, NJ
Work at LeafGuard
Overview
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Overview
SUMMARY OF ESSENTIAL JOB FUNCTIONS
- Media Strategy Development: Create and implement comprehensive Media strategies that align with the goals of the Leafguard, addressing both short-term and long-term objectives. Develop programs for different business units, with potentially different objectives and implement and manage simultaneously.
- Digital Marketing Leadership: Drive digital marketing initiatives, including content marketing, social media, email marketing, SEO, and PPC advertising, to enhance online presence and customer engagement in collaboration with the SVP of Digital.
- Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
- Cross-Department Collaboration: Work closely with other marketing leaders, sales and operations teams to align marketing efforts with overall business strategies.
- Budget Oversight: Develop and manage the media budget, ensuring efficient allocation of resources and maximizing return on investment (ROI).
- Performance Measurement: Establish and track key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives, making adjustments as needed.
- Stakeholder Communication: Present marketing strategies and performance metrics to senior leadership and stakeholders, ensuring alignment with corporate objectives.
MINIMUM REQUIREMENTS
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of marketing experience, with a minimum of 3 years in a managerial role.
- Data-driven mindset and strong analytical skills with the ability to translate data into actionable insights.
- Strong expertise in digital marketing strategies and tools, with a focus on analytics and performance metrics.
- Exceptional leadership, communication, and interpersonal skills.
- Ability to think strategically and creatively while managing multiple projects and deadlines.
- Experience in budget management and resource allocation.
- Strong time management and ability to prioritize competing agendas from the various business units.