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Job Title: Marketing Specialist

Company: WHI Solutions, Inc.

About Us: WHI Solutions is a dynamic and innovative company specializing in automotive and heavy-duty part's ecommerce.  We are committed to delivering top-quality products/services and exceptional customer experiences. Our team is passionate about driving growth and building brand awareness, and we are seeking a hard-working Marketing Specialist to join us in our mission.

Job Summary:

The Marketing Specialist will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase sales. This position requires a creative and analytical mindset to execute marketing campaigns across various channels, including digital, social media, email, and traditional media.

Key Responsibilities:

• Campaign Development: Collaborate with the marketing team to plan and execute marketing campaigns that align with company objectives and target audience.
• Content Creation: Develop engaging content for various marketing channels, including blog posts, social media, email newsletters, and website updates.
• Market Research: Conduct research to identify market trends, customer needs, and competitive analysis to inform marketing strategies.
• Digital Marketing: Manage and optimize digital marketing efforts, including SEO, PPC, social media advertising, and email marketing.
• Analytics and Reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels.
• Event Coordination: Assist in organizing and promoting company events, trade shows, and product launches.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in a marketing role, preferably in a similar industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools, such as Google Analytics, SEO tools, and social media platforms.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Familiarity with CRM systems and marketing automation tools.
• Knowledge of current marketing trends and best practices.

Working Conditions:

• Full-time position, with occasional travel for events and meetings.
• Office environment with the possibility of remote work options.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and career advancement.
• A vibrant and inclusive company culture.

WHI Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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