Another Broken Egg Cafe is hiring: Social Media Manager in Orland...
Another Broken Egg Cafe - Orlando, FL, United States, 32885
Work at Another Broken Egg Cafe
Overview
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Overview
Job Summary: Ready to Turn Brunch into Buzz?
Another Broken Egg Cafe is searching for a creative Social Media Manager who can transform our mouth-watering moments into viral content and our guests into superfans. If you live and breathe social media, have an eye for stunning food photography, and know how to make people stop scrolling, we want you to be the voice of our beloved brunch brand.
Supervisory Responsibilities:Yes
- You'll lead social media initiatives and may manage content creators or assistants as we grow.
What You'll Do (Duties / Responsibilities):
Content Creation That Converts
- Craft thumb-stopping content across Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts
- Design eye-catching graphics using tools like Canva and Adobe Creative Suite
- Create and execute content calendars that keep our audience hungry for more
- Produce engaging video content, from quick Reels to behind-the-scenes stories
Community Building & Engagement
- Be the friendly face responding to comments, DMs, and reviews
- Foster genuine connections with our foodie community
- Turn customer experiences into user-generated content campaigns
- Handle social customer service with warmth and professionalism
Data-Driven Strategy
- Develop and implement social media strategies that boost brand awareness and drive foot traffic
- Track KPIs like engagement rates, reach, website traffic, and conversion metrics
- Use analytics tools (Google Analytics, native platform insights) to optimize performance
- A/B test content to maximize impact and ROI
Collaboration & Partnership
- Partner with influencers and food bloggers to expand our reach
- Coordinate with marketing, operations, and franchise partners for cohesive campaigns
- Plan and execute paid social advertising campaigns with budget management
- Stay ahead of social media trends, algorithm changes, and platform updates
Required Skills/Abilities:
·Excellent written and verbal communication is essential for crafting engaging content and interacting with the audience and stakeholders.
·Ability to create compelling and original content, including proficiency in graphic design tools (e.g., Canva, Adobe Illustrator) and video editing software.
·Ability to interpret social media data and analytics to assess campaign performance and optimize strategies.
·Knowledge of tools like Google Analytics is required.
·The ability to build and foster online communities, engage with followers, and handle customer service inquiries via social media.
·Ability to plan, organize, and manage social media campaigns, often juggling multiple projects simultaneously.
·An ability to generate innovative ideas, keep up with trends, and adapt strategies quickly to a fast-paced environment.
·Understanding of search engine optimization principles to optimize content visibility and drive traffic.
·Extensive knowledge of various platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok.
Education and Experience:
·Bachelor's degree (preferred): Degrees in marketing, communications, public relations, or a related field are often preferred.
· Relevant work experience may be considered in lieu of a degree.
·Experience in social media management or previous experience in a similar role is required.
Physical Requirements:
•Prolonged periods sitting at a desk and working on a computer.
Why Join Another Broken Egg Cafe?
At Another Broken Egg Cafe, we are more than just a brunch destination—we are a brand that takes
pride in creating memorable experiences for our guests and team members alike. As a key member of
our team, you will have the opportunity to shape the future of a beloved, growing
brand and make a lasting impact on the industry.
If you are an innovative, results-driven marketing leader with a passion for hospitality and culinary
excellence. We invite you to join our team and help us elevate the brunch experience across the nation.
Another Broken Egg of America Franchising, LLC (ABE) is an affirmative action and equal opportunity
employer. All qualified applicants will receive consideration for employment without regard to race,
color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or
genetic information. ABE is committed to providing access, equal opportunity and reasonable
accommodation for individuals with disabilities in employment, its services, programs, and activities. To
request reasonable accommodation, contact the HR Department at HR@anotherbrokenegg.com or 407-
687-5297.
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