MOGEL
Senior Product Marketing Manager - ELA
MOGEL - Scottsdale, Arizona, us, 85261
Work at MOGEL
Overview
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Overview
Senior Product Marketing Manager - ELA
Our client is seeking someone ready to work hard and get the job done. Think you could be a fit?
Our client's foundation is built on helping students acquire, develop, and strengthen the language skills necessary to fully participate in academic settings and prepare for life. Currently, they provide an innovative digital learning system to help students accelerate their learning potential to the fullest.
RESPONSIBILITIES:
The Senior Product Marketing Manager - ELA will focus on our client's K-5 ELA products, playing a crucial role in developing and executing marketing strategies for ELA products targeted toward K-5 and EL education. This role requires a deep understanding of ELA and the competitive landscape, as well as experience with major state adoptions and RFP processes. The ideal candidate will bring a creative yet data-driven approach to K-5 ELA marketing, with a focus on building market share and expanding adoption of our client's K-5 ELA offerings.
Key Responsibilities:
Develop and implement marketing strategies for K-5 ELA products, including Guidebooks, StudySync, and other ELA-focused materials. Collaborate with cross-functional teams to create marketing materials that meet the needs of K-5 educators and support adoption initiatives. Lead large-scale marketing campaigns targeting adoption states, focusing on high-impact strategies for major adoptions in CA, TX, and FL. Engage in RFP responses, ensuring materials align with state standards and district needs for K-5 ELA products. Work closely with sales representatives to support site-to-site marketing initiatives and go-to-market campaigns. Stay current with industry trends and competitor activities to ensure our client's products remain competitive and relevant. REQUIREMENTS/QUALIFICATIONS:
Bachelor's degree in Marketing, Education, or related field; advanced degree preferred. 5+ years of experience in product marketing with a focus on K-5 education, preferably in ELA. Experience with major adoption processes and RFP responses in education, particularly within CA, TX, and FL. Strong analytical skills with proficiency in spreadsheet management and data-driven marketing. Familiarity with K-5 ELA educational publishers and curricula, including experience with HMH and similar competitors. Demonstrated ability to work independently and within cross-functional teams. Preferred Experience:
Experience with educational publishers preferred Knowledge of K-5 ELA and EL educational products and best practices. Ability to execute effective marketing campaigns tailored to K-5 audiences and adoption-state requirements.
Compensation:
Competitive salary for qualified candidates.
Our client is an
Equal Opportunity Employer
committed to a diverse workforce, providing equal employment and advancement opportunities to all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status.
As a global leader in education and EdTech talent solutions,
Mogel
provides tailored recruitment solutions. We help companies around the world find, hire, and train people who share their sense of purpose for the work they do.
Our client is seeking someone ready to work hard and get the job done. Think you could be a fit?
Our client's foundation is built on helping students acquire, develop, and strengthen the language skills necessary to fully participate in academic settings and prepare for life. Currently, they provide an innovative digital learning system to help students accelerate their learning potential to the fullest.
RESPONSIBILITIES:
The Senior Product Marketing Manager - ELA will focus on our client's K-5 ELA products, playing a crucial role in developing and executing marketing strategies for ELA products targeted toward K-5 and EL education. This role requires a deep understanding of ELA and the competitive landscape, as well as experience with major state adoptions and RFP processes. The ideal candidate will bring a creative yet data-driven approach to K-5 ELA marketing, with a focus on building market share and expanding adoption of our client's K-5 ELA offerings.
Key Responsibilities:
Develop and implement marketing strategies for K-5 ELA products, including Guidebooks, StudySync, and other ELA-focused materials. Collaborate with cross-functional teams to create marketing materials that meet the needs of K-5 educators and support adoption initiatives. Lead large-scale marketing campaigns targeting adoption states, focusing on high-impact strategies for major adoptions in CA, TX, and FL. Engage in RFP responses, ensuring materials align with state standards and district needs for K-5 ELA products. Work closely with sales representatives to support site-to-site marketing initiatives and go-to-market campaigns. Stay current with industry trends and competitor activities to ensure our client's products remain competitive and relevant. REQUIREMENTS/QUALIFICATIONS:
Bachelor's degree in Marketing, Education, or related field; advanced degree preferred. 5+ years of experience in product marketing with a focus on K-5 education, preferably in ELA. Experience with major adoption processes and RFP responses in education, particularly within CA, TX, and FL. Strong analytical skills with proficiency in spreadsheet management and data-driven marketing. Familiarity with K-5 ELA educational publishers and curricula, including experience with HMH and similar competitors. Demonstrated ability to work independently and within cross-functional teams. Preferred Experience:
Experience with educational publishers preferred Knowledge of K-5 ELA and EL educational products and best practices. Ability to execute effective marketing campaigns tailored to K-5 audiences and adoption-state requirements.
Compensation:
Competitive salary for qualified candidates.
Our client is an
Equal Opportunity Employer
committed to a diverse workforce, providing equal employment and advancement opportunities to all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected status.
As a global leader in education and EdTech talent solutions,
Mogel
provides tailored recruitment solutions. We help companies around the world find, hire, and train people who share their sense of purpose for the work they do.