The Estee Lauder Companies
Vice President, Global & North America Marketing, Bumble and bumb...
The Estee Lauder Companies - New York, New York, us, 10261
Work at The Estee Lauder Companies
Overview
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Overview
Position Summary
The Vice President, Global & North America Marketing will lead the strategic marketing vision for Bumble and bumble, ensuring seamless alignment between global and regional priorities while driving innovation, engagement, and growth across all consumer and stylist touchpoints. This role is responsible for the end-to-end development and execution of marketing programs, brand-building initiatives, and product strategies across North America and global markets.
Key Accountabilities
Conceptual Product Marketing
Develop innovation pipeline, partnering with PD, in alignment with global annual business plan to improve market share and profitability.
Identify new product concepts and category opportunities and oversee development of category strategy.
Oversee new product launch strategies (positioning, pricing, distribution, region).
Lead development of marketing calendar across NPL, Commercial Innovation and Trends. Ensure programs meet global/regional consumer and strategic priorities and shipment/retail targets.
Shape the development and strategy for forecast offerings and bulletins detailing new program introduction and execution, liaising with Global Demand Planning.
Own the journey from product ideation to launch. Drive marketing initiatives throughout all NPL stage gates through 360 strategies: develop vision, communication, and drive cross functional collaboration to bring to market and track post-launch performance.
Create breakthrough campaign concepts, driving integrated marketing strategies across departments.
Consumer Marketing
Lead the conception, development and implementation of disruptive, needle-moving consumer-facing marketing campaigns and activations and programs, overseeing creative briefs, asset creation, and partnering with Digital Consumer Experience team on deployment across various platforms.
Lead with a strong focus on competitive market, consumers and technology to improve brand equity, creativity and commercialization to continue growth.
In collaboration with Digital Consumer Experience to develop and execute comprehensive global consumer marketing & integrated communications strategies aligned with business objectives, ensuring integration across all marketing channels (digital, social, traditional) and with consideration to regional and retailer-specific activities.
Responsible for all strategic Global partnerships, including partnering with cross-functional teams to create a 360- degree calendar and plans, as well as regional and market teams to localize and customize new efforts; Identify and action opportunities for marketing innovation, new commercial and digital media models, and emerging technology providers; Maintain market intelligence and consumer insights.
Brand Management & Equity
Contribute to the creation and maintenance of the Brand Book and Brand Style Guide, ensuring brand guidelines reflect ongoing brand evolution across global marketing initiatives and content.
Maintain the brand voice and guidelines across all global marketing initiatives to ensure consistency and relevance of the brand; ensure campaigns resonate with local audiences, enhancing brand sentiment and awareness.
Consumer Insights / Market Analytics
Direct global market research and social insights to deliver relevant concepts and innovation, uncover trends, test creative relevance.
Oversee development of sub-category reviews. Analyze new launch and basic business performance. Monitor competitive activity.
Leverage data from consumer insights, social listening, CRM, etc., to inform marketing and innovation strategies and new initiatives.
Review sales trends, category shifts, and consumer behaviors through market intelligence and competitive analysis.
Identifies consumer and technological trends globally. Translate consumer insights into strategic marketing drivers. Conducts competitive analysis in collaboration with Regions.
Coordinate claims testing of insight-based consumer concepts with external partners.
Work with the Global Pricing Group to conduct pricing analysis.
Regional Partnership
Closely partner with regions to ensure global calendar and strategy aligns to the consumer and commercial needs of the Regions and is executed with excellence.
Understand regional consumer needs and business opportunities.
Incorporate regional insights into 360 Innovation and Creative briefs.
Capture success of launches to inform future NPL.
Budget & Performance Analysis
Manage annual global marketing budget from planning through to execution. Ensure timely launch of marketing initiatives, within budget.
Work with cross functional partners to drive consistent prioritization in respective budgets to support marketing and brand priorities.
Oversee COG management for all categories inclusive of creating accretive NPL’s and driving VA opportunities to return savings to the company.
Manage New Product ROI in partnership with Finance to ensure Global investment meets Regional return.
Lead portfolio management of SKU productivity and rationalization in partnership with Finance and BVC.
Brand champion responsible for stewarding new corporate processes, department adoption and engagement (i.e. Runway, Bubble, Brandmaker etc).
Team Leadership and Development
Build, inspire, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
Provide guidance to direct reports and junior team members, ensuring professional growth and alignment with brand goals.
Champion Bumble and bumble’s commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives.
Key Metrics
Revenue, Sales Growth, Market Share
Brand Awareness and Recognition
Customer Acquisition & Retention
ROI and Marketing Effectiveness
Campaign Performance (based on campaign objectives)
Budget Management
Brand Equity and Reputation (Sentiment)
Team Leadership and Development
Qualifications and Experience
Bachelor’s degree required; MBA or advanced degree preferred.
15+ years of progressive marketing leadership experience, with a strong emphasis on beauty, fashion, or lifestyle industries.
Proven success in North American and global marketing roles, with a deep understanding of regional nuances.
Significant experience in the professional hair care or salon industry is strongly preferred.
Demonstrated expertise in leading large-scale product launches and integrated 360° marketing campaigns.
Strong background in digital and social marketing, with a focus on data-driven decision-making.
Skills
Strategic thinker with the ability to conceptualize and implement innovative ideas.
Strong financial acumen, including P&L management and budget optimization.
Excellent communication, interpersonal, and relationship-building skills.
Ability to lead through influence and drive cross-functional collaboration across global teams.
A visionary leader who inspires teams and fosters a high-performance culture.
A consumer- and stylist-centric marketer with a deep commitment to building meaningful brand relationships.
Agile and results-oriented, with the ability to adapt quickly in a fast-paced environment.
Passionate about beauty, fashion, and hair care, with an intuitive sense of global trends and consumer behavior.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
The Vice President, Global & North America Marketing will lead the strategic marketing vision for Bumble and bumble, ensuring seamless alignment between global and regional priorities while driving innovation, engagement, and growth across all consumer and stylist touchpoints. This role is responsible for the end-to-end development and execution of marketing programs, brand-building initiatives, and product strategies across North America and global markets.
Key Accountabilities
Conceptual Product Marketing
Develop innovation pipeline, partnering with PD, in alignment with global annual business plan to improve market share and profitability.
Identify new product concepts and category opportunities and oversee development of category strategy.
Oversee new product launch strategies (positioning, pricing, distribution, region).
Lead development of marketing calendar across NPL, Commercial Innovation and Trends. Ensure programs meet global/regional consumer and strategic priorities and shipment/retail targets.
Shape the development and strategy for forecast offerings and bulletins detailing new program introduction and execution, liaising with Global Demand Planning.
Own the journey from product ideation to launch. Drive marketing initiatives throughout all NPL stage gates through 360 strategies: develop vision, communication, and drive cross functional collaboration to bring to market and track post-launch performance.
Create breakthrough campaign concepts, driving integrated marketing strategies across departments.
Consumer Marketing
Lead the conception, development and implementation of disruptive, needle-moving consumer-facing marketing campaigns and activations and programs, overseeing creative briefs, asset creation, and partnering with Digital Consumer Experience team on deployment across various platforms.
Lead with a strong focus on competitive market, consumers and technology to improve brand equity, creativity and commercialization to continue growth.
In collaboration with Digital Consumer Experience to develop and execute comprehensive global consumer marketing & integrated communications strategies aligned with business objectives, ensuring integration across all marketing channels (digital, social, traditional) and with consideration to regional and retailer-specific activities.
Responsible for all strategic Global partnerships, including partnering with cross-functional teams to create a 360- degree calendar and plans, as well as regional and market teams to localize and customize new efforts; Identify and action opportunities for marketing innovation, new commercial and digital media models, and emerging technology providers; Maintain market intelligence and consumer insights.
Brand Management & Equity
Contribute to the creation and maintenance of the Brand Book and Brand Style Guide, ensuring brand guidelines reflect ongoing brand evolution across global marketing initiatives and content.
Maintain the brand voice and guidelines across all global marketing initiatives to ensure consistency and relevance of the brand; ensure campaigns resonate with local audiences, enhancing brand sentiment and awareness.
Consumer Insights / Market Analytics
Direct global market research and social insights to deliver relevant concepts and innovation, uncover trends, test creative relevance.
Oversee development of sub-category reviews. Analyze new launch and basic business performance. Monitor competitive activity.
Leverage data from consumer insights, social listening, CRM, etc., to inform marketing and innovation strategies and new initiatives.
Review sales trends, category shifts, and consumer behaviors through market intelligence and competitive analysis.
Identifies consumer and technological trends globally. Translate consumer insights into strategic marketing drivers. Conducts competitive analysis in collaboration with Regions.
Coordinate claims testing of insight-based consumer concepts with external partners.
Work with the Global Pricing Group to conduct pricing analysis.
Regional Partnership
Closely partner with regions to ensure global calendar and strategy aligns to the consumer and commercial needs of the Regions and is executed with excellence.
Understand regional consumer needs and business opportunities.
Incorporate regional insights into 360 Innovation and Creative briefs.
Capture success of launches to inform future NPL.
Budget & Performance Analysis
Manage annual global marketing budget from planning through to execution. Ensure timely launch of marketing initiatives, within budget.
Work with cross functional partners to drive consistent prioritization in respective budgets to support marketing and brand priorities.
Oversee COG management for all categories inclusive of creating accretive NPL’s and driving VA opportunities to return savings to the company.
Manage New Product ROI in partnership with Finance to ensure Global investment meets Regional return.
Lead portfolio management of SKU productivity and rationalization in partnership with Finance and BVC.
Brand champion responsible for stewarding new corporate processes, department adoption and engagement (i.e. Runway, Bubble, Brandmaker etc).
Team Leadership and Development
Build, inspire, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
Provide guidance to direct reports and junior team members, ensuring professional growth and alignment with brand goals.
Champion Bumble and bumble’s commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives.
Key Metrics
Revenue, Sales Growth, Market Share
Brand Awareness and Recognition
Customer Acquisition & Retention
ROI and Marketing Effectiveness
Campaign Performance (based on campaign objectives)
Budget Management
Brand Equity and Reputation (Sentiment)
Team Leadership and Development
Qualifications and Experience
Bachelor’s degree required; MBA or advanced degree preferred.
15+ years of progressive marketing leadership experience, with a strong emphasis on beauty, fashion, or lifestyle industries.
Proven success in North American and global marketing roles, with a deep understanding of regional nuances.
Significant experience in the professional hair care or salon industry is strongly preferred.
Demonstrated expertise in leading large-scale product launches and integrated 360° marketing campaigns.
Strong background in digital and social marketing, with a focus on data-driven decision-making.
Skills
Strategic thinker with the ability to conceptualize and implement innovative ideas.
Strong financial acumen, including P&L management and budget optimization.
Excellent communication, interpersonal, and relationship-building skills.
Ability to lead through influence and drive cross-functional collaboration across global teams.
A visionary leader who inspires teams and fosters a high-performance culture.
A consumer- and stylist-centric marketer with a deep commitment to building meaningful brand relationships.
Agile and results-oriented, with the ability to adapt quickly in a fast-paced environment.
Passionate about beauty, fashion, and hair care, with an intuitive sense of global trends and consumer behavior.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.