Tbwa Chiat/Day Inc
Vice President of Marketing
Tbwa Chiat/Day Inc - California, Missouri, United States, 65018
Work at Tbwa Chiat/Day Inc
Overview
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Overview
Join us on the journey to get to net zero
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. At Carbon Direct, we dedicate our scientific, software, and business expertise to empower organizations around the world to take climate action. Our Mission Enable organizations to reduce, remove, and utilize their emissions with carbon science. We are a purpose-driven carbon management firm dedicated to helping organizations around the world reach their climate goals. We make carbon science accessible and actionable with our end-to-end platform. Overview Carbon Direct is seeking a strategic, commercially-minded leader to drive our marketing efforts—going beyond the standard playbook. As VP of Marketing, you will shape how the market understands who we are and what we do, using marketing as a tool to advance Carbon Direct’s broader objectives. This role requires a clear, independent thinker who can translate complex decarbonization science and solutions into compelling, market-relevant messaging. You will oversee brand positioning, content marketing, product marketing, events, and demand generation, ensuring that every initiative aligns with business priorities and commercial realities. Responsibilities Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth. Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities. Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact. Qualifications Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field. Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives. Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities. Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy. A data-driven, analytical approach to marketing strategy, performance measurement, and optimization. Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams. Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact. Salary Range $175,000-$285,000 While we love our work, our lives aren’t defined by it. At Carbon Direct, we offer a robust benefits package that considers the whole person, their partners, and their families – and we’re always looking to improve. Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's. 16 weeks of fully paid parental and family leave with no tenure requirement. Remote-friendly work culture with annual company-wide retreats. Reimbursement for your work-from-home setup and monthly work-from-home stipend. Equal Opportunity Employer Carbon Direct is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. At Carbon Direct, we dedicate our scientific, software, and business expertise to empower organizations around the world to take climate action. Our Mission Enable organizations to reduce, remove, and utilize their emissions with carbon science. We are a purpose-driven carbon management firm dedicated to helping organizations around the world reach their climate goals. We make carbon science accessible and actionable with our end-to-end platform. Overview Carbon Direct is seeking a strategic, commercially-minded leader to drive our marketing efforts—going beyond the standard playbook. As VP of Marketing, you will shape how the market understands who we are and what we do, using marketing as a tool to advance Carbon Direct’s broader objectives. This role requires a clear, independent thinker who can translate complex decarbonization science and solutions into compelling, market-relevant messaging. You will oversee brand positioning, content marketing, product marketing, events, and demand generation, ensuring that every initiative aligns with business priorities and commercial realities. Responsibilities Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth. Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities. Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact. Qualifications Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field. Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives. Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities. Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy. A data-driven, analytical approach to marketing strategy, performance measurement, and optimization. Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams. Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact. Salary Range $175,000-$285,000 While we love our work, our lives aren’t defined by it. At Carbon Direct, we offer a robust benefits package that considers the whole person, their partners, and their families – and we’re always looking to improve. Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's. 16 weeks of fully paid parental and family leave with no tenure requirement. Remote-friendly work culture with annual company-wide retreats. Reimbursement for your work-from-home setup and monthly work-from-home stipend. Equal Opportunity Employer Carbon Direct is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
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