Head of B2C Growth Marketing
Community Phone Company - Boston, Massachusetts, us, 02298Work at Community Phone Company
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Overview
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.Community Phone Company United StatesDate Posted22 Feb, 2023Work LocationBoston, United StatesSalary Offered$75000 — $125000 yearlyJob TypeFull TimeExperience Required6+ yearsRemote WorkYesStock OptionsNoVacancies1 availableThe role:In 2023, we’re ready to take our consumer business to the moon and are looking for a Head of B2C Growth Marketing to take over the entire consumer marketing funnel, from traffic to MQLs to conversions to referrals, and everything in between.We’re growing fast despite not having scratched the surface of our existing channels, stood up new channels, or optimized our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you.About you:You’re energized being responsible for the essential business KPIs, and figuring out how to deliver on ambitious goalsYou’ve been on a growth-stage marketing team (preferably a B2C company) and helped build the engine that took the company from series A to series BYou’re comfortable working at every step of the funnel - traffic, MQLs, SQLs, on-site conversions, churn, and referralsYou’ve developed a new channel from 0 to 1, and scaled a channel from 1 to 100You’ll work with anyone, in any department, to You have experience testing methodologies to determine marketing channel incrementallyYou have a track record of successfully scaling and optimizing performance marketing budgets and have experience with a variety of marketing channelsWhat you’ll be responsible for:Developing and iterating on a “theory of the customer” - watch session recordings, conduct user interviews, and do what it takes to deeply understand the problem people are trying to solve when they reach our websiteScaled paid acquisition: delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the full funnel of data: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leadsConversion rate optimization: hand-in-hand with scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in, and how to match a conversion experience that lines up with that stageAnalytics: hand-in-hand with conversion rate optimization, you get deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the websiteDiscovering new channels: go from 0 to 1 on getting new acquisition channels off the groundReferral programs: you’ve started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referralsEmail marketing to turn MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales teamWorking with our product team to take successful lead gen tests into product-led growth opportunitiesReporting on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLsRecruiting Process:Initial screen with our recruiterHiring Manager InterviewVirtual On-site with LeadershipAbout Community Phone Company Modern landline and voice services
Company Size:
51 - 250 People
Year Founded:
2018
Country:
United States
Company Status:
Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job More Full Time Jobs Technical Content Writer & Creator (requires coding) (SF Only)
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