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Content Summary: Media Buyer at Ann Arbor, for Marketing & Sales Executives of Detroit (MSED)

A cover letter and resume are important submissions for the hiring team to get a sense of your experience and are required to be considered for this position. In the cover letter, please outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio such as examples of advertising creative you supported from concept to execution or a report demonstrating outcomes of a successful campaign. Submit both a cover letter and resume as one file (because of system limitations).

For questions about this role or accommodation requests, contact talent.acquisition@umich.edu.

Michigan Creative is the largest provider of marketing services to the University of Michigan. We are seeking an experienced Media Buyer to join our team. In this role, you will work on a wide range of meaningful projects for U-M's 19 Ann Arbor schools and colleges, the Office of the Vice President for Communications, and various other clients across the university.

Responsibilities:

• Plan, execute, and optimize digital media campaigns across paid search, programmatic, CTV, and social platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) to drive engagement and leads.
• Support traditional media campaigns across radio, print, and out-of-home channels.
• Serve as a media buying expert, staying up-to-date on industry trends and platform changes.
• Develop data-driven audience targeting, bid strategies, and keyword recommendations.
• Manage budgets, monitor campaign performance, and adjust strategies for optimization.
• Analyze key metrics, generate reports, and present insights to stakeholders.
• Build and maintain relationships with clients, vendors, and internal teams.
• Collaborate with project managers, writers, designers, and developers.
• Assist in refining processes and timelines for media projects.

Minimum Requirements:

• A bachelor's degree in marketing, business, or communications or an equivalent combination of education, internship, and professional experience.
• Three or more years of experience in managing and optimizing digital advertising campaigns in an agency setting or in higher education.
• Demonstrated knowledge of the principles of successful search engine marketing (paid search/ppc) and social media campaigns, including functional knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, X, TikTok, etc.).
• An understanding of UTM-based link tracking and behavioral performance metrics within Google Analytics.
• Proficient in pixel and conversion tracking implementation via Google Tag Manager (GTM) and GA4.
• Knowledge and documented success in sales, recruitment, and/or admissions strategies within higher education or B2B.

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

The University of Michigan is an equal opportunity/affirmative action employer.

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