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POSITION SUMMARY

Are you passionate about storytelling, travel, and showcasing the beauty of North Carolina to the world? Visit North Carolina is seeking a dynamic Tourism Public Relations Specialist to help shape the state’s narrative through strategic media engagement and press outreach. In this role, you’ll play a vital part in managing media visits and influencer collaborations, crafting compelling itineraries, and fostering relationships with journalists and tourism partners. You will plan and execute media events, coordinate press trips, and track the impact of PR efforts—all with the goal of elevating North Carolina as a premier travel destination.

We’re looking for a skilled communicator and relationship builder who thrives in a fast-paced, collaborative environment. If you have a passion for travel, strong organizational skills, and a talent for public relations, we invite you to apply and help us inspire visitors to discover the best of North Carolina.

At the EDPNC, our most valuable resource is our people. We are committed to building a team that draws strength from a diversity of backgrounds, perspectives, and life experiences. We value everyone’s individual talents and contributions to our collective accomplishments. By setting our standards high, we aspire to success, while creating positive results for our stakeholders and advancing our state’s economic well-being.

Why Join Us?

• Work with a passionate team dedicated to promoting North Carolina’s vibrant tourism industry.
• Travel and engage with leading media professionals and influencers to tell the state’s unique stories.
• Be part of a mission-driven organization that drives economic growth through tourism.

PRIMARY FUNCTIONS

As a Tourism Public Relations Specialist at Visit North Carolina, you’ll play a pivotal role in showcasing North Carolina to the world by crafting memorable experiences for travel writers, influencers, and media professionals. Working under the direction of the marketing team, you will be responsible for managing itineraries, logistics, and strategic outreach to amplify the state’s tourism presence on both a national and international scale.

Key responsibilities include:
Curate Unforgettable Media Experiences:

• Develop and oversee customized familiarization (FAM) itineraries and logistics for hosted travel writers and influencers, working closely with media, tourism partners, and PR agencies to ensure seamless and inspiring trips.
• Conduct proactive media outreach and itinerary planning.
• Lead on-the-ground coordination during media visits, including in-person hosting.
• Follow up post-trip to track coverage, measure impact, and maintain strong media relationships.

Strengthen Industry Relationships:

• Represent Visit NC at events, conferences, and networking opportunities to build relationships with key media and tourism partners.

Lead Media Engagement Initiatives:

• Plan, coordinate, and execute media missions, workshops, press conferences, and special events that highlight North Carolina as a top travel destination.

Drive PR Impact:

• Conduct targeted media outreach in collaboration with the Public Relations Content
• Secure high-impact coverage.
• Manage the yearly media coverage tracker, analyzing PR valuation and maintaining an up-to-date database of domestic and international PR metrics.
• Share success stories with tourism partners to highlight media exposure and strengthen industry engagement.

Support Research & Operations:

• Coordinate with the domestic PR agency to provide necessary research and insights.
• Maintain partner databases, track PR team performance, and manage Salesforce entries for accurate reporting.

Collaborate & Adapt:

• Provide support to senior staff and serve as a backup for PR team projects as needed.
• This role is perfect for a PR professional who thrives in a fast-paced, collaborative environment and is enthusiastic about storytelling, travel, and building relationships that elevate North Carolina’s tourism industry.

EQUIPMENT USED: General office equipment, e.g., laptop, cell phone, copier, etc.; proficient in Microsoft Office

WORKING CONDITIONS: In addition to working in general office environment, position requires multi-day statewide and domestic travel for familiarization tours, media missions, tradeshows and other events. Some international travel may be included. Work hours will include evenings, weekends and overnight travel.

PHYSICAL AND MENTAL REQUIREMENTS

• Normal physical and mental requirements to use equipment mentioned above
• Occasionally carrying and lifting up to 30 pounds
• Driving a car
• Air travel
• Standing for long periods of time
• Frequent bending, kneeling and reaching
• Organizing & coordinating schedules
• Analyzing and interpreting data
• Problem-solving
• Communicating with partners and consumers
• Creating written communication

EDUCATION AND EXPERIENCE REQUIREMENTS

• High school diploma or GED required; bachelor’s degree preferred.
• 3-5 years public relations and/or marketing experience required; Experience in a tourism related field preferred.

LICENSES AND KNOWLEDGE REQUIREMENTS

• Valid driver’s license required.
• Valid passport may be needed.

KEY COMPETENCIES

• Exceptional Communication: Strong oral and written communication skills, with the ability to craft compelling stories and engage diverse audiences.
• Relationship Builder: Skilled at networking and fostering connections with media, tourism partners, and industry professionals.
• Time Management & Organization: Proven ability to prioritize multiple projects, meet deadlines, and manage logistics efficiently.
• Collaborative & Team-Oriented: Works effectively with colleagues, partners, and stakeholders while also excelling independently.
• Adaptable & Composed Under Pressure: Thrives in dynamic environments, maintaining professionalism and problem-solving under tight deadlines.
• Strategic & Disciplined: Exercises sound judgment, discretion, and accountability in decision-making and project execution.
• Results-Driven: Self-motivated with a focus on delivering high-quality work that contributes to team success and organizational goals.

OUR COMMITTMENT TO DIVERSITY:

At the EDPNC, we embrace the differences of people living in, working in, and visiting our socially, environmentally, and economically diverse state, as well as those who plan to come. We know that our greatest strengths come from the people who make up our team, and we strive to be both ambassadors and catalysts for preserving the beauty of the cultural patchwork that makes North Carolina a welcoming place for all.