Media Buyer
Lead Surge LLC - MA, United States
Work at Lead Surge LLC
Overview
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Overview
Join a Growing, Results-Driven Ad Agency Making a Real Impact!
Lead Surge is a thriving 34-person advertising agency—soon to be 35 with your help! We're a passionate team specializing in B2C direct response lead generation, particularly in the home improvement space. As we approach our 14th year in business, our continued growth and success are a testament to our proven strategies and dedicated team.
At Lead Surge, every ad we run—TV, radio, digital, or print—is backed by measurable results. We don’t just advertise; we deliver. Our approach is simple: drive high-quality, high-converting leads that fuel our clients' growth. If you’re analytical, results-oriented, and ready to make your mark in a high-energy agency environment, we want to meet you.
About the role:
In this role, the Media Buyer will be responsible for planning, negotiating, purchasing, and optimizing media space across various platforms to drive maximum ROI for our advertising campaigns. The ideal candidate has a strong analytical mindset, deep understanding of all traditional media channels and excellent negotiation skills.
This role includes a comprehensive 6-month training program designed to equip you with in-depth knowledge of our internal systems, client requirements, broadcast media fundamentals and core negotiation strategies.
The Media Buyer will work closely with the production team to ensure creative deadlines are met so we can reach the right audience effectively. This role will be pivotal in bringing in quality cost-efficient leads for our client, while supporting the overall media strategy.
Duties/Responsibilities/Essential Functions:
- Develop and maintain positive relationships with sales representatives across multiple media markets.
- Negotiate rates that will generate cost-effective lead flow for the client, aiming for roughly 75% clearance rate.
- Analyze response data to optimize current and future media schedules, identifying programs/dayparts that are most effective in each individual market as well as recognizing larger trends across the country.
- Build effective, well-rounded media plans that meet client lead flow needs.
- Write thorough rationales that provide market insights to client and instill client confidence.
- Place orders and revisions with media, follow through to ensure that orders are processed.
- As new initiatives are adopted, work with the team to build and assess strategies for future campaigns.
- Stay up to date with industry trends and emerging technologies.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Strong interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Ability to prioritize tasks and to delegate them when appropriate.
- Positive attitude and a keen ability to deal with constant change.
- Proficient with MAC OS and Microsoft Office Suite.
Required (and/or) preferred education and experience:
- 1-2 years of experience in sales, client-facing roles or media negotiation.
- Bachelor’s degree in a related field, preferred but not required.
Benefits and Perks:
$50 per month Technology Stipend
️Health, Dental and vision benefits with company match
️ Flexible vacation (employees have unlimited paid time off on top of the 10 holidays we offer).
Remote work environment (US based Employee must reside in EST and CST timezones only).
$1000 per year towards professional development to enhance your skills.
10 weeks of paid parental leave
Plan for the future with a 401(k) plan featuring 4% company matching contributions, vesting after 90 days, to grow your retirement savings.
Bonus for referring successful hires after three months of continuous employment.
Massachusetts Applicants
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The range displayed on each job posting reflects Lead Surge's good faith determination of the minimum and maximum targets for new hire salaries across the US. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, and work location, which may impact a final offer.
Base pay range for US: $60,000 - $65,000
It is the policy of Lead Surge to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Lead Surge is an E-Verify Employer
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Full-time
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Marketing and SalesIndustries
Advertising Services
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
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