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Digital Media Buyer
Lockard & Wechsler - Irvington, NY USA
Work at Lockard & Wechsler
Overview
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Overview
At Lockard & Wechsler, our industry experience, negotiation prowess, and proprietary technology and analytics have helped us become a nationally acclaimed performance marketing agency with a wide range of clients whose well-invested media dollars are propelling their growth. Our media plans are backed by extensive research and focus on delivering maximum performance that drives sales, awareness, and ROI. As we continue to evolve, we want to hire a skilled digital media buyer to expand our audio and programmatic capabilities.
Our ideal digital buyer will have a deep understanding of digital buying across platforms such as streaming, podcasting, and programmatic DSPs. We need a strategic thinker with hands-on experience in executing, optimizing, and scaling digital media campaigns that reach and engage target audiences effectively. We’re looking for a true collaborator who can work closely with internal teams, external partners, and clients to deliver successful, data-driven media strategies. If you are an experienced buyer who is excited to drive innovation and make an impact in the growing field of digital audio advertising, we want to meet you.
Responsibilities
- Digital Audio Campaign Strategy: Develop and implement digital audio media buying strategies across streaming platforms, podcasts, and programmatic channels to meet client performance objectives.
- Campaign Execution: Plan, negotiate, and execute media buys with a focus on maximizing the performance and efficiency of advertising campaigns.
- Platform Expertise: Manage campaigns across various audio platforms (e.g., Spotify, Pandora, Apple Podcasts, Amazon, iHeartRadio, etc.), leveraging the unique features of each.
- Programmatic Buying: Utilize programmatic platforms to execute advertising at scale, ensuring precision targeting, audience segmentation, and bid optimization.
- Vendor Relationships: Build and maintain strong relationships with audio platform representatives, networks, and programmatic partners to ensure optimal pricing, placements, and access to premium inventory.
- Optimization & Reporting: Continuously monitor campaign performance, optimizing for key metrics such as impressions, CPM, CTR, and conversions. Analyze and report campaign results, providing insights and recommendations for improvement.
- Cross-Channel Integration: Collaborate with cross-functional teams to ensure audio campaigns align with broader digital media strategies, ensuring seamless integration with TV, streaming, online video & display channels.
- Budget Management: Manage campaign budgets, ensuring efficient spend and delivery, while also providing regular updates on financial pacing and return on investment (ROI)/ key KPI goals.
- Audience Insights & Data Utilization: Leverage audience insights, first-party data, and third-party data sources to refine targeting strategies and improve the effectiveness of campaigns.
- Compliance & Best Practices: Stay informed about industry regulations and best practices related to digital audio, including privacy laws (GDPR, CCPA), ad formats, and creative guidelines.
Qualifications
- At least 4 years of experience in digital media buying, negotiation, and planning, preferably with a focus on digital audio, podcasting, and programmatic advertising.
- Strong understanding of digital audio platforms and programmatic buying tools.
- Experience working with DSPs and ad exchanges for programmatic buying, especially TradeDesk, DV360, Amazon Ads, and Google Ads.
- Excellent negotiation, communication, and interpersonal skills.
- Superior organizational and multitasking abilities, with a high attention to detail.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment. Proven track record of building relationships across all levels of an organization.
- Familiarity with industry regulations and privacy laws related to digital advertising.
- Experience with creative development for audio ads (e.g., scripting, voiceover coordination) is a plus.
- Knowledge of digital audio measurement tools such as Artsai, Triton Digital, Podsights, or Chartable.
- Certification in relevant platforms or programmatic tools is a plus.
- Proficiency in MacOS, MS Office (especially Excel and PowerPoint), and Google Office Suite.
To apply, please submit your resume.