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Under the general direction of Collins + Co.’s executive leadership team, the Senior PR and Social Media Manager will lead and support strategic media relations and social media efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and employees.

Key Responsibilities:

Public Relations & Media Strategy

• Responsible for account and relationship management of PR clients.
• Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.
• Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.
• Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.
• Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.
• Own client relationships, acting as the primary point of contact for PR and media relations efforts.
• Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio.
• Develop innovative, high-impact social media strategies tailored to each client’s brand identity and business objectives.
• Manage online communities across key platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest.
• Oversee the creation of social media content, including copy, photography, infographics, and video assets.
• Direct and produce photo shoots and other creative initiatives to build a strong library of digital assets.
• Provide strategic direction and oversee implementation of paid social media campaigns and influencer partnerships.
• Monitor, analyze, and report on social media performance, leveraging insights to refine strategy.
• Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals.
• Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.
• Collaborate with the design team to develop visually compelling content that enhances brand storytelling.
• Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations.

Qualifications:

• 5+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.
• Proven ability to create and execute successful, innovative PR and social media campaigns.
• Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.
• Expertise in using social media management tools such as Sprout Social, Hootsuite, Meta Scheduling, Loomly, etc.
• Strong writing skills with the ability to craft compelling pitches, press releases, and social media copy.
• Experience managing influencer partnerships and paid social campaigns.
• Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment.
• Must be based in the Baltimore or DC metro region with reliable transportation
• Empowered PTO for work-life balance.
• Annual bonus based on performance.
• Remote-friendly work environment with regular on-site client meetings in Baltimore or DC.
• Health, vision, and dental insurance.
• Simple IRA plan with 3% company match.
• Eight (8) weeks fully paid parental leave.
• Commission opportunities for securing new business.

Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling and digital engagement, we’d love to hear from you!

Salary Range: $75-$95,000

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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