Robert Half
Customer Marketing Campaign Manager Job at Robert Half in King of...
Robert Half - King of Prussia, PA, US
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Overview
Job Description
Job Description
We are offering a contract to permanent employment opportunity for a Customer Marketing Campaign Manager. This role is based in King of Prussia, Pennsylvania, but offers the flexibility to work remotely from any location within the United States. As the Customer Marketing Campaign Manager, you will be leading and executing strategic marketing initiatives with a focus on driving growth through cross-sell and upsell opportunities.
Responsibilities:
• Develop and implement integrated customer marketing campaigns to increase revenue growth, focusing on existing customers.
• Employ marketing automation platforms, like Pardot, to create, execute, and enhance campaigns across numerous channels, including email, webinars, and social media.
• Use data-driven insights and tools, such as 6sense, for identifying and prioritizing target accounts, personalizing messaging, and improving campaign performance.
• Organize and execute webinars and virtual events through platforms like ON24, ensuring seamless execution and maximizing attendee engagement.
• Work closely with Inside Sales, Customer Success, and Solutions Marketing teams to align campaign objectives, messaging, and content with business goals and customer needs.
• Monitor and analyze campaign performance metrics, providing regular reporting and insights.
• Use your strong communication skills to effectively collaborate with stakeholders and foster cross-functional relationships.
• Leverage your proficiency in marketing strategy, planning, and execution to drive continuous improvement in campaign performance.
• Use your analytical skills to interpret performance data and generate actionable insights.
• Ensure high levels of customer service and satisfaction through all stages of the campaign process.• Proven experience in Customer Service, demonstrating excellent communication skills and a strong customer focus.
• Solid background in Marketing and Planning, with a clear understanding of marketing strategies and campaign planning.
• Thorough knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
• Experience with Revenue Accounting and Tax, demonstrating strong analytical skills and attention to detail.
• Proficiency in Metric Reporting, with the ability to provide valuable insights and drive continuous improvement.
• Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.
• Experience in executing successful marketing campaigns, demonstrating a clear understanding of marketing tactics.
• Strong collaboration skills, with the ability to work effectively in a team and with cross-functional partners.
• Proficiency in Inside Sales, with a proven record of achieving sales targets.
• Analytical skills to evaluate marketing campaign performance and optimize for better results.
• Proficiency in Language Interpretation, with an added advantage ('A Plus') for candidates with multilingual skills.
Responsibilities:
• Develop and implement integrated customer marketing campaigns to increase revenue growth, focusing on existing customers.
• Employ marketing automation platforms, like Pardot, to create, execute, and enhance campaigns across numerous channels, including email, webinars, and social media.
• Use data-driven insights and tools, such as 6sense, for identifying and prioritizing target accounts, personalizing messaging, and improving campaign performance.
• Organize and execute webinars and virtual events through platforms like ON24, ensuring seamless execution and maximizing attendee engagement.
• Work closely with Inside Sales, Customer Success, and Solutions Marketing teams to align campaign objectives, messaging, and content with business goals and customer needs.
• Monitor and analyze campaign performance metrics, providing regular reporting and insights.
• Use your strong communication skills to effectively collaborate with stakeholders and foster cross-functional relationships.
• Leverage your proficiency in marketing strategy, planning, and execution to drive continuous improvement in campaign performance.
• Use your analytical skills to interpret performance data and generate actionable insights.
• Ensure high levels of customer service and satisfaction through all stages of the campaign process.• Proven experience in Customer Service, demonstrating excellent communication skills and a strong customer focus.
• Solid background in Marketing and Planning, with a clear understanding of marketing strategies and campaign planning.
• Thorough knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
• Experience with Revenue Accounting and Tax, demonstrating strong analytical skills and attention to detail.
• Proficiency in Metric Reporting, with the ability to provide valuable insights and drive continuous improvement.
• Excellent written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.
• Experience in executing successful marketing campaigns, demonstrating a clear understanding of marketing tactics.
• Strong collaboration skills, with the ability to work effectively in a team and with cross-functional partners.
• Proficiency in Inside Sales, with a proven record of achieving sales targets.
• Analytical skills to evaluate marketing campaign performance and optimize for better results.
• Proficiency in Language Interpretation, with an added advantage ('A Plus') for candidates with multilingual skills.