Regional Marketing Manager
Allegiance Fire & Rescue - New York, New York, us, 10261
Work at Allegiance Fire & Rescue
Overview
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Overview
Welcome to Allegiance Trucks, where our dedication to service fuels every mile. Since our founding in March 2019, we've been on an unstoppable path of growth, acquiring 17 dealership groups and expanding to over 40 locations across ten states. Our team is as dynamic as it is diverse, united by a shared commitment to prioritize our customers, uplift one another, and foster a workplace where everyone thrives. As a leading truck dealership group, we're proud to represent top-tier brands like International, Hino, Isuzu, and Ford, providing exceptional support to the Northeast's essential trucking community. At Allegiance Trucks, we're not just moving forward - we're driving the future of trucking. General Purpose: This position will perform a wide variety of tasks which support the robust pipeline of marketing, advertising and communication strategies identified for ASCENDANCE TRUCK CENTERS and ALLEGIANCE TRUCKS and their many dealerships. This position will report to the Director of Corporate Marketing Operations and will be based in Syracuse, NY. Main Tasks and Responsibilities: Create and schedule region-based print advertising (Truck Paper, Commercial Truck Trader) Create and schedule traditional print, radio and billboard advertising Create and send customer email campaigns, Fleetrite promos, Parts promos, Flash Sales, etc. Assist with event setups, coordination and execution for dealership location, regional or OEM:
HR job fairs, Product demos, Customer open-house, Safety seminars, Employee events Community events, Charitable events, etc.
Regional budget tracking monthly Invoice processing as needed Assist with building signage initiatives Assist with vehicle wrap initiatives Manage SWAG and apparel inventory for region Support of Parts, Service, Idealease campaigns and promos Assist with customer experience support as needed Assist with quarterly presentation of regional Marketing initiatives and results to OEM International Marketing Champion – with training requirements Additional Desired Responsibilities: Shoot / edit video (and audio) of Sales staff with product walkarounds, promo announcements, Parts, Service or Idealease events, community and dealership events, golf outings, etc. Shoot, record and edit podcasts and shoot photography Programs You Will Use: Microsoft Office: Outlook, Word, Excel Audacity (Audio) International Dealer Portal Idealease Resource Portal Google Analytics Social Pilot / Hootsuite – scheduler Social Platforms - Facebook, Instagram, LinkedIn, Twitter and YouTube Google My Business
Why Allegiance Trucks?
When joining our team, you will be working alongside the best in the business, helping us make Allegiance Trucks great! We are a veteran friendly organization that provides opportunities for additional training, career growth and advancement, as well as a comprehensive benefits package that includes:
Competitive starting pay Excellent health benefits including; Medical, Dental and Vision plans, a complimentary life insurance policy, and several other voluntary coverage options to choose from Generous Paid Time Off policy, including vacation, sick time and floating holidays 401(k) with Company match Support and encouragement for your continued advancement with additional training Allegiance Trucks is committed to equal opportunity for all employees and applicants. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon Allegiance’s receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law. LIVERPOOL, Liverpool, New York, United States of America
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