Associate Manager, Influencer Marketing Job at ColourPop in Los A...
ColourPop - Los Angeles, CA, US, 91403![ColourPop](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at ColourPop
Overview
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Overview
Job Description
Responsibilities:
- Assist in managing the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an “always-on” strategy for ongoing, evergreen influencer campaigns.
- Manage macro influencer relationships & data within influencer CRM/performance platforms.
- Strategically scale ColourPop’s macro influencer program and report on top drivers and overall performance.
- Assist in managing end-to-end campaign process, ensuring we hit key KPIs per tier and troubleshooting as needed
- Support on reporting structures and weekly and monthly updates/progress reports
- Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
- Work with Manager and Director to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including EMV, impressions, community size, engagement, etc.
- Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content.
- Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.
- Lead managing process of recruiting new macro influencers and maintaining current community of influencer
- Partner with Manager and Director on always-on ambassador programs
- Manage partnerships with influencer data platforms Tribe Dynamics and Grin to ensure we’re always abreast of news within the platform
- Attend events and support experiential projects as needed.
Qualifications:
- 3+ years of experience in influencer marketing in-house
- Beauty industry experience major plus
- Experience with EMV and Tribe Top 10 highly preferred
- Experience project managing gifting campaigns from start to finish.
- Experience managing influencer data, outreach, and performance within influencer marketing platforms.
- Experience with influencer networking and events.
- Experience with influencer data platforms like Grin, LoudCrowd and Tribe Dynamics
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