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Senior Product Marketing Manager - Mercury Personal San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States We're looking for a Senior Product Marketing Manager who can help us tell our story to a new audience and drive growth for Mercury Personal. Here are some of the things you’ll do: Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planning Develop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisions Create compelling narratives that differentiate Mercury Personal and drive growth in the consumer segment Partner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channels Build and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand out Drive product adoption through growth initiatives, working closely with our personal banking product team Measure and optimize performance, using data to inform future marketing strategies Champion the voice of the consumer customer within Mercury, ensuring their needs are represented in product development There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of these attributes: 5 years of B2C product marketing experience Strong track record of developing and executing go-to-market strategies for new products Experience translating complex products into clear, compelling value propositions Excellent storytelling abilities with a keen eye for what makes products resonate with consumers Data-driven approach, with experience using analytics to optimize campaigns Strong project management skills and ability to coordinate cross-functional initiatives Experience working with product, growth, and creative teams Fintech experience is a plus, particularly in consumer banking or personal finance The total rewards package at Mercury includes base salary, equity (stock options), and benefits. Our target new hire base salary ranges for this role are the following: US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $181,600 - $192,300 US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $163,400 - $173,100 Canadian employees (any location): CAD 165,300 - 181,700 J-18808-Ljbffr