Kohl's
Director, Product Marketing Strategy
Kohl's - Menomonee Falls
Work at Kohl's
Overview
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Overview
Kohl's Director, Product Marketing Strategy Menomonee Falls, Wisconsin Apply Now
As the Director, Product Marketing Strategy, you will be a leader that drives Kohl’s success by defining product marketing strategies that increase customer relevance and deepen retailer connection.
What You’ll Do
- Define and oversee the customer-led product marketing strategy practice for the organization.
- Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships.
- Find opportunities for KMN and Base marketing amplification within our national brand partnerships.
- Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors.
- Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis.
- Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities.
- Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs.
- Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market.
- Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers.
- Share critical product information with leaders throughout marketing, and represent all categories in executive leadership discussions.
- Additional tasks may be assigned.
What Skills You Have
Required
- 12+ years Marketing Strategy or related experience, along with 5+ years managing large teams.
- Ability to develop and implement marketing strategies that drive measurable results.
- Experience in influencing executive leadership and being a change agent for the organization.
- Proven ability to work creatively and analytically in a problem-solving environment.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively.
- Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines.
- Experience managing and mentoring large marketing teams.
Preferred
- Experience in strategy consulting or agency account or strategy roles.