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ABOUT TRAILBORN

Trailborn was founded on a simple idea: Life Should Be An Adventure . We build design-forward, experiential hotels to pull people out of the daily grind and into the great outdoors. Our locations are at the heart of our country’s most extraordinary outdoor destinations—from National parks to wine country, and snow-capped mountains to sun-soaked beaches. Trailborn’s debut location, Trailborn Rocky Mountains launched in 2023 at the entrance to Rocky Mountain National Park in Estes Park, Colorado. In the past year, Trailborn has opened four additional hotels including Trailborn Rocky Mountain Outpost in Estes Park, Colorado; Trailborn Highlands in the Blue Ridge Mountains of North Carolina; Trailborn Grand Canyon in Williams, Arizona and Trailborn Surf & Sound in Wrightsville Beach, North Carolina with two additional locations in Mendocino, California planned to open in 2025. This is just the beginning.

ABOUT YOUR ROLE

As the Director of Digital Marketing, you’ll join the dynamic marketing team at Trailborn and report directly to our Vice President of Marketing. Your role is pivotal in developing and executing our digital marketing strategies to generate Trailborn brand awareness, drive customer engagement and support revenue growth by delivering direct bookings on Trailborn websites. Your primary responsibilities will include overseeing our digital marketing campaigns, including paid media, SEO, website content strategy, and performance analytics. The ideal candidate is a creative and analytical marketer passionate about hospitality and the outdoors. You have experience scaling digital marketing for lifestyle hotel or travel brands, with a keen ability to blend storytelling, performance marketing and data analysis to optimize impact.

KEY RESPONSIBILITIES

• Develop and implement data-driven paid media campaigns across channels (Google Ads, Meta, Programmatic, etc.), driving direct revenue, optimizing ROI, and increasing customer acquisition.
• Collaborate with the VP of Marketing to develop a comprehensive digital marketing strategy to drive direct revenue, brand engagement, and customer retention to the Trailborn websites.
• Develop a test & learn approach deploying A/B test rubric across digital channels to optimize ad creative, messaging and the conversion funnel.
• Provide reporting and analysis of all primary and secondary KPIs to measure marketing effectiveness across all segments, including websites, OTAs, and other distribution channels.
• Develop and implement new website content across all Trailborn websites, including our stand-alone F&B websites, to maximize SEO, enhance overall awareness, and drive both effectiveness and customer engagement.
• Own the digital process set up for new hotels including paid ad strategies, GMB, OTAs and website alignment.
• Collaborate with the Director of Product Marketing to deploy a loyalty & recognition strategy to increase website engagement, email subscribers and direct bookings.
• Deploy marketing & advertising campaigns (digital, print, OOH) + alternate digital channels for Trailborn hotels in the West region.
• Provide overall support to the marketing team with key travel & hospitality insights, trend analysis, and innovative ideas to grow our overall awareness and business.

REQUIRED QUALIFICATIONS

• 7+ years of proven performance marketing experience, ideally in the hospitality industry
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred
• Excellent analytical skills : Ability to interpret marketing data, extract key insights, and assess performance to optimize strategies and drive results (expertise in GA4 and Looker Studio)
• Expertise in Digital Marketing & Web Platforms : Proficiency in GA4, SEO tools, and website management systems (e.g., WordPress, Figma, Squarespace, and other CMS platforms)
• Strong knowledge of hospitality tools: CRS, booking engines, and booking widgets, and funnel analysis to enhance the user experience and conversion rates
• Exceptional Copywriting Skills: Proven ability to craft compelling, high-converting copy for paid channels (e.g., Meta, Google Ads, programmatic) while maintaining brand voice, consistency, and messaging integrity.
• Strategic & Critical Thinking : Strong analytical and problem-solving skills, with the ability to go beyond surface-level insights by leveraging data to identify trends, uncover opportunities, and drive growth. Must be comfortable making data-informed decisions and testing new approaches to optimize performance.
• Thrives in Ambiguity & Fast-Paced Environments : Adaptable and resourceful, able to navigate evolving priorities, shifting market conditions, and imperfect information with confidence. A self-starter who can bring structure to ambiguity and act decisively
• Communication & Project Management: Excellent written and verbal communication skills with the ability to manage multiple projects, collaborate cross-functionally, and drive marketing initiatives from concept to execution
• Passion for Hospitality & Travel : A results-driven mindset with a passion for simplifying the guest booking experience and inspiring travelers to plan their ideal outdoor escape or vacation

ABOUT OUR BENEFITS

Why You’ll Love Working Here:

• Hybrid work culture
• Competitive Salary
• Benefits: Health, Dental, Vision, Life Insurance, and other supplemental insurances
• Paid PTO after ninety (90) days of employment
• 401K eligible beginning after ninety (90) days of employment
• Company offsites