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Get AI-powered advice on this job and more exclusive features. Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google Continue with Google This range is provided by De La Calle Tepache. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $155,000.00/yr About the Companies De La Calle embodies the vibrant essence of Mexico's streets with a modern twist, emerging as the leading better for you Mexican soda brand in the United States. Founded in 2020, our journey has been one of innovation, cultural celebration, and national recognition. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Walmart, and Albertsons. About the position: Location: Los Angeles - Hybrid 3 days in office Reports to: CEO The Marketing Director is a key member of the executive leadership team, responsible for the strategic direction, development, and performance of the De La Calle brand’s marketing, brand, and innovation functions. This role will own the full marketing funnel—from brand awareness to shopper conversion—and to be the voice of the consumer across the company. Key Responsibilities: Brand Strategy, Growth, and Leadership Define and lead the long-term brand vision and positioning across channels. Drive top-line growth through innovative marketing strategies that scale awareness and deepen loyalty. Write annual marketing plans, socialize with executive leadership team, present to board of directors, and execute Lead Social Media Manager, ensuring social, content, and influencer plan aligns to overall brand strategy and hits social media goals set forth in annual planning Attend Leadership Team weekly call, manage updates and cross share between the departments Own and lead the Cross-Functional bi-monthly team meeting and the Sales & Marketing all hands bi-monthly meeting Manage Marketing budget, including period close, accrual communication, and periodic re-forecasting Champion the voice of the consumer—translate insights into actionable strategies across brand, product, and channel. Monitor category trends, competitive landscape, and cultural signals to keep the brand culturally relevant and ahead of the curve. Recommend, facilitate, and coordinate any and all primary research needs. Share secondary research with executive team as needed Monitor sales trends in partnership with Sales leadership Integrated Marketing & Communications Oversee 360° marketing efforts including paid media, influencer, PR, digital, experiential, and content. Lead omnichannel marketing strategy across retail, e-commerce, DTC, and foodservice. Manage internal and external partners and internal creative teams to produce breakthrough campaigns. Manage the DTC revenue forecast and work to deliver the budgeted revenue for Amazon and e-commerce channels. Develop and execute thoughtful and velocity-driving shopper marketing campaigns. Partner with R&D and Operations to develop and launch new products based on consumer need states, whitespace opportunities, and trend forecasting. Own go-to-market strategies for product launches, seasonal pushes, and retail promotions. Sales & Field Marketing Collaboration Align closely with Sales to build national and regional programs that drive velocity and retail activation. Oversee field marketing strategy and execution in key markets to drive trial and local relevance. Support demo program by managing the BA team/agency and owning the budget line item. Create “sips to lips” opportunities in key market areas that create maximum opportunities for trial. Build, develop, and mentor a high-performing marketing team. Foster a collaborative, creative, and data-driven culture. Set clear goals, KPIs, and accountability structures for team performance. Qualifications: 10+ years of progressive marketing leadership experience in the beverage or CPG industry. Deep understanding of brand-building, consumer behavior, and cultural trends. Experience overseeing retail and DTC marketing efforts, with strong commercial instincts. Ability to support DSD and Wholesales business needs. Exceptional leadership, communication, and team-building skills. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment. Nice-to-Haves: Experience working with challenger brands or launching disruptive products. Strong network of creative agencies, media partners, and influencers. Competitive base salary ($140,000-155,000 annually) Health, dental, and vision insurance Unlimited PTO and company holidays Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Food and Beverage Services Referrals increase your chances of interviewing at De La Calle Tepache by 2x Get notified about new Marketing Director jobs in Los Angeles, CA . 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