Director - Business Development and Marketing
Cornerstone Chemical Company, LLC - Waggaman, Louisiana, United States
Work at Cornerstone Chemical Company, LLC
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Cornerstone Chemical Company, LLC Director - Business Development and Marketing
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Director - Business Development and Marketing
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Cornerstone Chemical Company, LLC Get AI-powered advice on this job and more exclusive features. This role leads the commercial effort to position Cornerstone Energy Park (CEP) as a premier destination for industrial tenants through data-driven growth strategies and targeted outreach, leading to a growing tenant pipeline and the signing of new tenancy contracts. The ideal candidate is a proactive, results-oriented leader with strong market intelligence and the ability to uncover synergistic opportunities that enhance site value and tenant appeal. They will collaborate cross-functionally to define and execute strategic initiatives, drive business development, and expand CEP’s industrial ecosystem. With a focus on high-impact communication and measurable outcomes, this role is critical to accelerating tenant acquisition and long-term site growth. A demonstrated successful history in industrial real estate is essential to effectively navigate market dynamics and identify high-value opportunities for growth.
Scope of Role
Leadership & Strategic Marketing
Lead the development and execution of comprehensive marketing strategies to identify and prioritize potential synergies and the best uses of the site to attract new tenants to CEP. Strategic and action-oriented marketer focused on uncovering and activating new market opportunities. Define and drive a clear, measurable plan that outlines key initiatives, deliverables, timelines, KPIs, and budgetary parameters. Ensure the organization and structure of the team are optimized for high performance and aligned with strategic business objectives. Develop and execute integrated marketing strategies to promote industrial assets and leasing opportunities.
Strategic Growth Planning
Partner cross-functionally with Site Development, Operations, and other internal stakeholders to assess CEP’s market position. Identify and prioritize growth opportunities. Translate insights into actionable strategies that enhance CEP’s value proposition, mitigate risk, and drive long-term tenant acquisition.
Synergy Identification & Opportunity Development
Collaborate closely with existing business units and site tenants to uncover and pursue synergistic opportunities that enhance site efficiency, value chain integration, and resource sharing. Leverage insights into current operations to identify complementary industries, services, or capabilities that could benefit from co-location or collaboration. Develop business cases and strategic partnerships that support organic growth through expansion. Develop and implement strategic plans for industrial asset expansion and industrial real estate development.
Key Competencies
Compelling Communication & Stakeholder Engagement
Craft and deliver persuasive narratives highlighting the unique advantages of co-locating at CEP and within Louisiana. Align messaging with state and local economic development initiatives to leverage available incentives. Lead the creation of high-impact marketing materials, digital content, and presentations that resonate with target audiences and support business development outreach.
Market Intelligence & Agile Decision-Making
Design and oversee a data-driven marketing approach based on insights into target industries, value chain synergies, and emerging trends. Analyze international and domestic market dynamics to prioritize growth sectors. Continuously refine strategy based on performance data, market feedback, and competitive intelligence to ensure marketing effectiveness and return on investment. Results-oriented leader who combines analytical rigor with a high-energy, action-first approach to capturing market share.
Results-Oriented Leadership
Embrace an entrepreneurial mindset to uncover and pursue innovative tenant acquisition opportunities.
Maintain focus on delivering tangible outcomes – measured in new tenants and expanded site utilization. Demonstrate the agility to pivot strategies as needed without losing momentum on core objectives. Demonstrated ability to originate and close new business through targeted outreach.
Cross-Functional Collaboration
Foster strong relationships across business functions, existing tenants, and external partners to align on shared goals and operational capabilities. Serve as an influential voice among senior leadership to ensure resource allocation, decision-making, and execution are fully aligned with growth priorities.
Minimum Qualifications
Minimum 10 years of progressive leadership experience in marketing, business development, or commercial strategy. At least 10 years of experience in the chemical or process manufacturing industries. Deep understanding of integrated chemical operations and value chains. Proven track record of delivering business growth through strategic planning and execution. High credibility and influence in leading cross-functional teams and managing indirect reports. Strong analytical skills, with the ability to derive insights from market data and performance metrics. Excellent written and verbal communication abilities. Demonstrated commercial acumen and the ability to operate effectively at strategic, tactical, and operational levels.
Preferred Qualifications
Experience in industrial real estate sales or acquisitions and development. Expertise in digital marketing tools and platforms (e.g., SEO, email marketing, CRM). Project management experience with the ability to manage complex initiatives and timelines. Experience in creating marketing content, sales collateral, and executive presentations. Financial modeling capabilities to assess opportunity value and ROI.
Education
Bachelor’s degree required; MBA or other advanced degree strongly preferred. Additional certifications in marketing, digital strategy, or project management are a plus.
Cornerstone Chemical Company is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
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