Product Marketer, CarePlus
Humana - Pierre, South Dakota, United States, 57501![Humana](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Become a part of our caring community and help us put health firstAt CarePlus Health Plans, a subsidiary of Humana, we treat Florida Medicare beneficiaries with care. CarePlus provides Medicare Advantage plans to members across 21 Florida counties, including a large focus on dual-eligible plans for members who have both Medicare and Medicaid. CarePlus' growing Marketing team is searching for an engaged and analytic-minded marketer, writer, and communicator who is passionate to help build and update our sales enablement library of marketing flyers, brochures, presentations, and training guides while building relationships with key stakeholders through positive and proactive communication. This is a nationwide remote role.As the Product Marketer 2, you will report to a Lead of the CarePlus Marketing team and work side-by-side with another product marketer. You will be responsible for drafting or updating copy documents and versioning grids, ensuring compliance with the Centers for Medicare & Medicaid Services (CMS), communicating with our design team on creative output, uploading materials to the appropriate channels, and increasing utilization and satisfaction from our sales teams. Your contribution will directly contribute to the prospecting efforts, membership acquisition, and retention capabilities of our agents and brokers.Key Role FunctionsHelp build and manage a roadmap of yearly marketing materials needed to support our agents and brokers with our annually updated suite of products, especially during Medicare's Annual Enrollment Period.Draft brochures, flyers, greeting cards, video scripts, social media posts, and similar - and oversee production through design production, compliance checks, and uploads.Build short guides, one-pagers, and PowerPoint slides to help equip our Humana/CarePlus agents and brokers with information that's unique for CarePlus.Contribute to the content and strategic planning of our yearly enrollment book, including analyzing trends, estimating print quantities, mapping versions across markets, communicating key deadlines, and developing content.You'll really impress us if you're...Passionate about marketing and have marketing experience and/or education.A natural content developer with a knack for writing and editing, and a creative eye.Familiar with generative AI, but equally able to ideate and create on your own.Data-driven and excited to analyze trends to inform strategic decisions.Highly organized with an ability to prioritize tasks and manage projects from start to finish.A team player who enjoys collaborating and wearing multiple hats to get the job done.Friendly and communicative in order to build relationships, discuss ideas, and collectively achieve even better results.Familiar with our Florida service areas; based in South Florida or the Tampa area is a plus.Bilingual English and Spanish is a plus.Required QualificationsBachelor's degree in marketing, communications, business or equivalent related work experience.2+ years of business communications, marketing strategy, digital marketing and/or media marketing experience.Positive track record of driving customer engagement with new products, services, and/or experiences.Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies.Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications.Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence.Expert knowledge and use of marketing frameworks.Strategically oriented, critical thinker, resourceful, influential, problem solver.Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes.Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.Must be able to consistently work Eastern Standard Time (EST) hours, generally 8 a.m. to 5 p.m. (M-F)Preferred QualificationsBased in South Florida or the Tampa area.Bilingual English and Spanish.Familiar with Adobe products.Experience working in the health care industry.Experience in performance marketing.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $63,400 - $87,400 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.About CarePlus Health PlansCarePlus Health Plans is a recognized leader in healthcare delivery that has been offering Medicare Advantage health plans in Florida for over 23 years. CarePlus strives to help people with Medicare, or both Medicare and Medicaid, achieve their best possible health and wellness through plans with benefits and services they care about. As a wholly owned subsidiary of Humana, CarePlus currently serves Medicare beneficiaries throughout 21 Florida counties.About HumanaHumana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status.
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