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Job Title - Audience Acquisition Specialist
Job Location - Pleasanton, California 94588
Duration: 4/23/25 - 4/22/26

JOB DESCRIPTION
Your work days are brighter here.
At Client, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that set us apart was our culture. A culture that was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate have been central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for business success. That's why we look after our people, communities, and the planet while still profitable. Feel encouraged to shine; however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of yourself and have a brighter work day here.
About The Team
The Workday Executive Engagements and Experience Marketing organization delivers best-in-class, innovative, and compelling integrated event experiences that drive business impact by growing brand value, strengthening relationships, differentiating Workday, and delivering business results.
About The Role
Workday is actively looking for an experienced Audience Acquisition Specialist to support a growing portfolio of executive events. You'll work on a variety of programs which directly help drive our business by enabling Workday's most senior executives to connect with their peers. Primary focus for this role will be on audience acquisition and demand generation to ensure targeted contacts from the high priority accounts are participating in our exclusive executive events, and ultimately deliver business impact. You will work closely with the Event Manager lead on each event, and leverage data and CRM systems to develop targeted invitation lists and execute effective outreach strategies. This manager will also work in collaboration with Sales to ensure the right contacts are included in the audience acquisition plan for each event.
Responsibilities include but are not limited to:

• Develop and execute comprehensive audience development and demand gen strategy to maximize event attendance and engagement in Workday's portfolio of executive event programs
• Engage the RIGHT contacts from the RIGHT accounts to participate in our executive event programs
• Design and implement strategies to attract, engage, and convert executive contacts to confirmed attendees
• Utilize CRM data and other sources to identify and research key decision-makers and influencers within target accounts.
• Advocate for sales and marketing alignment to ensure optimization across the organization
• Keen eye on performance metrics with focus on ROI
• Have a deep understanding of the executive audience and our customers, ensuring their interests, priorities, and business goals are considered when targeting them to attend programs
• Collaborate with the Event Manager to define target audience criteria for each event based on event goals, ideal customer profiles, and account-based marketing strategies for these invitation-only events.
• Collaborate with sales executives, field marketing, creative and other cross functional marketing groups.
• Collaborate with marketing operations to ensure seamless integration of event data with the CRM system and marketing systems.
• Adding EAs to SFDC

Basic Qualification

• Minimum 3 years of experience in a demand generation, audience acquisition, event marketing, or field marketing role, in the B2B/enterprise software industry including specific experience in generating demand for executive events.
• Possess high levels of tact and diplomacy and ability to interact with all levels of people including senior executives
• Strong understanding of B2B marketing principles and best practices, particularly in relation to executive audiences.
• Resourceful and a self-starter who works best in a team environment
• Extensive experience working closely with multiple extended teams including sales, presales, alliances, and marketing
• Excellent data analysis and reporting skills, with the ability to extract actionable insights from data.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Strong Salesforce experience is required and Tableau experience is desired

Other Qualifications

• Positive and have a consistent customer service orientation
• Excellent verbal and written communication skills
• Flexible in a fast-paced setting with competing and ever-changing tasks
• Sense of urgency and strong work ethic are musts
• Desire to keep up with best practices and industry/market trends
• Ability to work independently and as part of a collaborative team.
• Knowledgeable about the executive audience