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Marketing Specialist - US & Canada

Are you looking to join a company with an outstanding culture, exceptional work/life balance, great pay, incredible benefits, and more? We want to talk to you!

Etex, a global leader in the construction industry, is looking for an enthusiastic and dedicated Marketing Specialist to help us plan, execute, deliver, and evaluate results of large marketing projects in Maryville, TN!

• Competitive salary with annual salary review and bonus
• FULLY paid top tier medical, dental, & vision benefits for you and your family
• Outstanding paid time off policy
• Flexible work arrangement
• Student Loan Assistance, up to $5000 annually as eligible
• Learning and Development Opportunities including Tuition Reimbursement
• Highly engaged culture, stable workforce, within a strong, growing global company

PRINCIPAL PURPOSE OF THE JOB

Etex Exteriors is the division responsible for driving profitable growth as a leader in high density fiber cement building materials. The Marketing Specialist will be responsible for planning, executing, delivering, and evaluating results of large marketing projects in collaboration with team members including product launches, new workflow systems, national and regional events, Marketing Automation campaigns, and managing 3^rd party vendors or assets. This multifaceted role requires a blend of strategic Marketing thinking, project management prowess, attention to detail, and a knack for optimizing systems to streamline workflows and enhance efficiency.

• As project champion, plan, execute, and deliver successfully by shepherding and tracking team members from different company departments for large Marketing projects including product launches and new systems launches (such as PIM or DAM) as assigned by the Marketing Manager.
• Manage, coordinate, and implement national and important regional events such as trade shows, conferences, and company events. Work with Sales and Marketing to design an effective event with customer follow up and measurement. Report on ROI effectiveness of events.
• Create materials for and support any Sales local events that are needed.
• Manage and keep updated any 3^rd party website that Equitone may work with to make our information available to the market.
• Develop and implement Marketing Automation processes and systems to email potential and existing GDPR compliant customers. Once developed, create, approve and implement a calendar supporting marketing plans. Work with the Digital Marketing Specialist for programs content. Report on analytics of the approach including leads. Learn and understand the requirements of GDPR.
• Create and maintain personas for inside and outside agencies. Include architect types, consultants, specifiers, contractors/installers, general contractors, homeowners, and homebuilders. Make available to Marketing and outside vendors when needed.
• Clean up and maintain Showpad content to keep up to date.
• Manage the appropriate swag needed for Marketing purposes.
• Administrative duties as needed for the office such as managing purchasing paperwork.
• Other duties as needed and assigned.

APPLY: Apply here