Robert Half
Director of Marketing Job at Robert Half in Southfield
Robert Half - Southfield, MI, US, 48075
Work at Robert Half
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Overview
Job Description
Job Description
We are offering an exciting opportunity for a Director of Marketing in Southfield, Michigan. This role is centered around devising and implementing marketing strategies that align with our objectives, creating engaging content to support our sales team, and driving digital marketing and lead generation efforts. You will also be pivotal in tracking and reporting on key performance metrics to provide valuable insights into our marketing initiatives.
Responsibilities:
• Develop and execute comprehensive marketing strategies that align with our business objectives
• Collaborate with sales managers to ensure marketing efforts are in line with revenue goals across our product range
• Lead the company's rebranding process in collaboration with an external agency
• Create a range of marketing collateral including brochures, case studies, and white papers to support our sales team
• Strategize and produce content for integrated campaigns, focusing on lead generation
• Manage paid advertisements on platforms such as Google and Facebook, either independently or in collaboration with third-party providers
• Monitor the performance of campaigns, analyze return on investment, and optimize the performance of our lead generation funnel
• Enhance our SEO/SEM strategies to increase website traffic and visibility
• Develop visually engaging and actionable marketing material such as product presentations and training collateral to enable our sales team
• Track key metrics to provide insights into the performance of our marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts
• Oversee the update and redesign of our company website, ensuring its optimization for lead capture post-redesign• Job Title: Director of Marketing
• Candidate must have a minimum of 7 years of experience in a marketing role.
• Proven expertise in designing and implementing successful marketing strategies is required.
• Proficiency in conceptualizing and executing lead generation campaigns is necessary.
• Strong skills in content creation, including written, visual, and multimedia content, are essential.
• The candidate should have strong leadership skills and the ability to manage a diverse marketing team.
• Excellent communication and presentation skills are needed.
• Ability to analyze market trends and adjust strategies accordingly is a must.
• Knowledge of digital marketing tools and techniques is required.
• Experience in budget planning and management is desirable.
• Bachelor's degree in marketing or a related field is required. An advanced degree will be an added advantage.
• The candidate should have a strong understanding of customer and market dynamics and requirements.
• Proficiency in using marketing software and social media platforms is expected.
• Strong problem-solving skills and the ability to work under pressure are necessary.
• The candidate should be able to demonstrate creativity and innovation in their approach to marketing.
• Experience in managing external agencies and vendors is preferred.
Responsibilities:
• Develop and execute comprehensive marketing strategies that align with our business objectives
• Collaborate with sales managers to ensure marketing efforts are in line with revenue goals across our product range
• Lead the company's rebranding process in collaboration with an external agency
• Create a range of marketing collateral including brochures, case studies, and white papers to support our sales team
• Strategize and produce content for integrated campaigns, focusing on lead generation
• Manage paid advertisements on platforms such as Google and Facebook, either independently or in collaboration with third-party providers
• Monitor the performance of campaigns, analyze return on investment, and optimize the performance of our lead generation funnel
• Enhance our SEO/SEM strategies to increase website traffic and visibility
• Develop visually engaging and actionable marketing material such as product presentations and training collateral to enable our sales team
• Track key metrics to provide insights into the performance of our marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts
• Oversee the update and redesign of our company website, ensuring its optimization for lead capture post-redesign• Job Title: Director of Marketing
• Candidate must have a minimum of 7 years of experience in a marketing role.
• Proven expertise in designing and implementing successful marketing strategies is required.
• Proficiency in conceptualizing and executing lead generation campaigns is necessary.
• Strong skills in content creation, including written, visual, and multimedia content, are essential.
• The candidate should have strong leadership skills and the ability to manage a diverse marketing team.
• Excellent communication and presentation skills are needed.
• Ability to analyze market trends and adjust strategies accordingly is a must.
• Knowledge of digital marketing tools and techniques is required.
• Experience in budget planning and management is desirable.
• Bachelor's degree in marketing or a related field is required. An advanced degree will be an added advantage.
• The candidate should have a strong understanding of customer and market dynamics and requirements.
• Proficiency in using marketing software and social media platforms is expected.
• Strong problem-solving skills and the ability to work under pressure are necessary.
• The candidate should be able to demonstrate creativity and innovation in their approach to marketing.
• Experience in managing external agencies and vendors is preferred.