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Associate Director Regional Marketing - (ORM) Prostate - Northwest

PURPOSE

As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA., Portland, Medford OR., Boise, Pocatello and Idaho Falls, ID. And Missoula, MT. Travel up to 50% within the territory. The candidate must be domiciled within the territory.

KEY TASKS AND RESPONSIBILITIES

The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:

1. Strategic Thought Leader (TL) Engagement:

• Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships.
• Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances.
• Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging.
• In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal Nubeqa & Xofigo champions.

• Coordinate and execute plans for company presence at regional prostate conferences.
• Coordinate and execute plans for prostate-related company presence at national conferences as assigned & contribute to national conference planning.
• Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.

• Own or contribute to various local and national marketing projects that drive brand strategy.

• Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, medical affairs, and other internal partners.
• Lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners.

WHO YOU ARE

Bayer is seeking an incumbent who possesses the following:

REQUIRED QUALIFICATIONS

• Valid driver’s license and clean driving record;
• 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing;
• 2 years experience working within the oncology or urology therapeutic areas;
• Proven accomplishment in identifying and driving a strategic approach to business;
• Proven track record of sales, customer-facing success, and/or superior project management;
• Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
• Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;
• Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
• Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
• Desire to take the next step in your career to build a marketing capability or advance in sales leadership;

PREFERRED QUALIFICATIONS

• Bachelors degree with a life science background;
• Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
• Experience and relations working with Academic institutions and key accounts a strong preference.

Employees can expect to be paid a salary between $150,930.00 to $226,396.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

This posting will be available for application until at least 5-5-25.

This role is eligible for an enhanced employee referral bonus. (on the internal posting only)

#LI-US

#LI-US-AM S

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

Bayer is an Equal Opportunity Employer/Disabled/Veterans.

Bayer is an E-Verify Employer.

Location: United States : Idaho : Residence Based || United States : Idaho : Boise || United States : Montana : Residence Based || United States : Oregon : Residence Based || United States : Washington : Residence Based || United States : Washington : Seattle || United States : Washington : Spokane