xreal.com
Global Communications Manager
xreal.com - Los Angeles, California, United States, 90079
Work at xreal.com
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Job Title:
Global Communications Manager Job Type:
Full-time Reports To:
Head of PR About XREAL: XREAL is the world’s leading consumer augmented reality (AR) company revolutionizing the way people interact with digital and physical worlds. XREAL is on a mission to bring AR to everyone. Our innovative AR solutions power immersive experiences across industries such as gaming, entertainment, productivity and enterprise. As we continue to grow, we are seeking a Global Communications Manager to shape and amplify our brand’s voice on a global scale. Role Overview: The Global Communications Manager will be responsible for developing and executing strategic communications campaigns that drive brand awareness, enhance corporate reputation, and position XREAL as a thought leader in the AR industry. You will work closely with the Head of PR, Head of Marketing, Sales teams, Design teams, and external agencies to craft compelling narratives, secure top-tier coverage, and foster strong relationships with influential press, content creators and key stakeholders. You will be responsible for these activities in the US and Europe. Key Responsibilities: Media and Analyst Relations, Outreach and Management Develop and execute media and analyst outreach strategies to position XREAL as a global leader in AR/XR, in alignment with Global PR and Marketing teams. Cultivate and maintain strong relationships with key media outlets and journalists, and analysts, in the consumer tech, gaming, productivity, and travel verticals. Craft press releases, media pitches, and other communications materials that align with XREAL’s brand voice and strategic goals. Coordinate media interviews, product reviews, and press events. Manage and optimize media outreach to drive coverage across key publications and platforms. Maintain relationships with key industry analysts to drive data- and research-led narratives for XREAL in the market. Manage relationships with PR and media agencies to ensure smooth execution of campaigns, driving results in line with KPIs. Serve as a core point of contact for external agencies and partners, providing guidance and ensuring alignment with XREAL’s marketing and communications objectives. Collaborate with cross-functional teams to ensure agencies' deliverables meet deadlines, quality standards, and brand requirements. Influencer and Content Creator Management Identify, engage, and manage relationships with key opinion leaders, influencers, and content creators across XR, tech, gaming, productivity, and travel sectors. Drive strategic influencer partnerships that align with marketing objectives. Oversee influencer campaigns, ensuring timely execution, measurable results, and alignment with XREAL’s brand guidelines and goals. Develop creative strategies to integrate influencers into key product launches, campaigns, and events that align with PR strategies and objectives. Ensure all deliverables meet quality standards and brand requirements. Social Media and Community Relations Strategies and Management Co-develop and implement a comprehensive social media strategy aligned with business goals in concert with the social media lead. Collaborate with digital marketing teams to amplify Communications efforts across social media and content marketing channels. Own, develop and implement a comprehensive community relations strategy aligned with business goals, in touch with community ebbs and flows, and in concert with PR, Marketing and Customer Support leads. Event Planning and Execution Plan and execute live events such as conferences and tradeshows, product launches, press conferences, and experiential marketing activations. Coordinate influencer and media events, including hands-on product demos, briefings, and VIP experiences. Lead logistics for event execution, ensuring seamless integration with larger marketing strategies, aligning with internal operations teams. Develop creative event concepts that showcase XREAL’s innovations and engage industry and consumer audiences. Create and manage first-person content production for owned channels through relevant events and campaigns, including developing amplification strategies for that content. Create and distribute compelling case studies that amplify various uses of XREAL products in the real world and from developers and partners. Work with external event agencies and vendors to deliver high-impact, on-brand events in concert with internal operations teams. Measure the success of events through metrics such as media coverage, influencer participation, and attendee feedback. Strategic Planning and Execution with Cross-functional Collaboration Work closely with the Heads of Marketing and PR to develop comprehensive communications strategies that support XREAL’s integrated marketing goals. Partner with cross-functional internal teams, including product marketing, digital marketing, PR and customer support, to ensure alignment on messaging, strategies, and key initiatives. Position company executives and products as industry leaders through social media, community relations, media opportunity, owned channel storytelling and influencer strategies. Ensure consistent messaging across all communication channels, both internally and externally. Track and report on the effectiveness of media, influencer, and agency activities, making data-driven recommendations for future campaigns. Support brand and product launches with targeted communications strategies. Qualifications & Skills: 5-8+ years of experience in communications, public relations, digital marketing, influencer relations, or journalism, preferably in the consumer tech industry. Bachelor's degree in Communications, Marketing, Public Relations or a related field. Proven experience managing campaigns and relationships with media outlets, content creators and influencers, and agencies in the consumer tech, gaming, productivity, and travel sectors. Expertise in the consumer tech industry and strong understanding of the AR/XR industry, with a passion for new technologies and innovation. Exceptional communication skills, both written and verbal, with the ability to craft compelling stories and manage sensitive situations. Demonstrated ability to plan and execute successful campaigns that drive measurable results. Proven project management skills, ability to work cross-functionally and influence key stakeholders, with the ability to manage multiple priorities and meet deadlines. Strong experience in event planning and execution, from concept development to post-event evaluation. Analytical mindset, with experience in evaluating campaign performance, optimizing and pivoting strategies for maximum impact. Experience with influencer marketing platforms and media monitoring tools is a plus. Why Join Us? Be at the forefront of innovation in AR and immersive technologies. Work with a passionate, talented team shaping the future of AR experiences. Shape the narrative for a fast-growing company. If you're a strategic Communications professional with a passion for storytelling and emerging technology, we’d love to hear from you! Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Consumer Electronics Referrals increase your chances of interviewing at XREAL by 2x Sign in to set job alerts for “Global Communications Manager” roles.
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Global Communications Manager Job Type:
Full-time Reports To:
Head of PR About XREAL: XREAL is the world’s leading consumer augmented reality (AR) company revolutionizing the way people interact with digital and physical worlds. XREAL is on a mission to bring AR to everyone. Our innovative AR solutions power immersive experiences across industries such as gaming, entertainment, productivity and enterprise. As we continue to grow, we are seeking a Global Communications Manager to shape and amplify our brand’s voice on a global scale. Role Overview: The Global Communications Manager will be responsible for developing and executing strategic communications campaigns that drive brand awareness, enhance corporate reputation, and position XREAL as a thought leader in the AR industry. You will work closely with the Head of PR, Head of Marketing, Sales teams, Design teams, and external agencies to craft compelling narratives, secure top-tier coverage, and foster strong relationships with influential press, content creators and key stakeholders. You will be responsible for these activities in the US and Europe. Key Responsibilities: Media and Analyst Relations, Outreach and Management Develop and execute media and analyst outreach strategies to position XREAL as a global leader in AR/XR, in alignment with Global PR and Marketing teams. Cultivate and maintain strong relationships with key media outlets and journalists, and analysts, in the consumer tech, gaming, productivity, and travel verticals. Craft press releases, media pitches, and other communications materials that align with XREAL’s brand voice and strategic goals. Coordinate media interviews, product reviews, and press events. Manage and optimize media outreach to drive coverage across key publications and platforms. Maintain relationships with key industry analysts to drive data- and research-led narratives for XREAL in the market. Manage relationships with PR and media agencies to ensure smooth execution of campaigns, driving results in line with KPIs. Serve as a core point of contact for external agencies and partners, providing guidance and ensuring alignment with XREAL’s marketing and communications objectives. Collaborate with cross-functional teams to ensure agencies' deliverables meet deadlines, quality standards, and brand requirements. Influencer and Content Creator Management Identify, engage, and manage relationships with key opinion leaders, influencers, and content creators across XR, tech, gaming, productivity, and travel sectors. Drive strategic influencer partnerships that align with marketing objectives. Oversee influencer campaigns, ensuring timely execution, measurable results, and alignment with XREAL’s brand guidelines and goals. Develop creative strategies to integrate influencers into key product launches, campaigns, and events that align with PR strategies and objectives. Ensure all deliverables meet quality standards and brand requirements. Social Media and Community Relations Strategies and Management Co-develop and implement a comprehensive social media strategy aligned with business goals in concert with the social media lead. Collaborate with digital marketing teams to amplify Communications efforts across social media and content marketing channels. Own, develop and implement a comprehensive community relations strategy aligned with business goals, in touch with community ebbs and flows, and in concert with PR, Marketing and Customer Support leads. Event Planning and Execution Plan and execute live events such as conferences and tradeshows, product launches, press conferences, and experiential marketing activations. Coordinate influencer and media events, including hands-on product demos, briefings, and VIP experiences. Lead logistics for event execution, ensuring seamless integration with larger marketing strategies, aligning with internal operations teams. Develop creative event concepts that showcase XREAL’s innovations and engage industry and consumer audiences. Create and manage first-person content production for owned channels through relevant events and campaigns, including developing amplification strategies for that content. Create and distribute compelling case studies that amplify various uses of XREAL products in the real world and from developers and partners. Work with external event agencies and vendors to deliver high-impact, on-brand events in concert with internal operations teams. Measure the success of events through metrics such as media coverage, influencer participation, and attendee feedback. Strategic Planning and Execution with Cross-functional Collaboration Work closely with the Heads of Marketing and PR to develop comprehensive communications strategies that support XREAL’s integrated marketing goals. Partner with cross-functional internal teams, including product marketing, digital marketing, PR and customer support, to ensure alignment on messaging, strategies, and key initiatives. Position company executives and products as industry leaders through social media, community relations, media opportunity, owned channel storytelling and influencer strategies. Ensure consistent messaging across all communication channels, both internally and externally. Track and report on the effectiveness of media, influencer, and agency activities, making data-driven recommendations for future campaigns. Support brand and product launches with targeted communications strategies. Qualifications & Skills: 5-8+ years of experience in communications, public relations, digital marketing, influencer relations, or journalism, preferably in the consumer tech industry. Bachelor's degree in Communications, Marketing, Public Relations or a related field. Proven experience managing campaigns and relationships with media outlets, content creators and influencers, and agencies in the consumer tech, gaming, productivity, and travel sectors. Expertise in the consumer tech industry and strong understanding of the AR/XR industry, with a passion for new technologies and innovation. Exceptional communication skills, both written and verbal, with the ability to craft compelling stories and manage sensitive situations. Demonstrated ability to plan and execute successful campaigns that drive measurable results. Proven project management skills, ability to work cross-functionally and influence key stakeholders, with the ability to manage multiple priorities and meet deadlines. Strong experience in event planning and execution, from concept development to post-event evaluation. Analytical mindset, with experience in evaluating campaign performance, optimizing and pivoting strategies for maximum impact. Experience with influencer marketing platforms and media monitoring tools is a plus. Why Join Us? Be at the forefront of innovation in AR and immersive technologies. Work with a passionate, talented team shaping the future of AR experiences. Shape the narrative for a fast-growing company. If you're a strategic Communications professional with a passion for storytelling and emerging technology, we’d love to hear from you! Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing, Public Relations, and Writing/Editing Industries Consumer Electronics Referrals increase your chances of interviewing at XREAL by 2x Sign in to set job alerts for “Global Communications Manager” roles.
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