PR x Communications Specialist Job at Michi in Town of Halfmoon
Michi - Town of Halfmoon, NY, United States![Michi](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Michi
Overview
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Overview
Are you passionate about fashion, digital marketing, and delivering exceptional customer experiences? Join our dynamic team at MICHI (michiny.com | @michi_ny), where we are redefining the luxury activewear market with our stylish and versatile designs.
We are seeking a PR x Communications Specialist to help us elevate our brand relevance and engage with our community.
About Us:
At MICHI, we believe in empowering women through the art of movement. Our brand is known for its high-quality, fashion-forward activewear that seamlessly transitions from workouts to everyday life. We are committed to sustainability and ethical manufacturing practices, using premium materials to create pieces that last.
The Role:
As a PR and Communications Coordinator, you will play a crucial role in shaping our brand presence and customer interactions. Your responsibilities will include:
Public Relations and Press Outreach:
- Assist in managing our PR efforts by writing press releases and generating leads with PR contacts and media outlets.
- Maintain and update our press contacts database.
- Organize and execute press pulls, events, product launches, and influencer collaborations.
- Track media coverage and report on PR campaign effectiveness.
- Generate organic press coverage through press outreach prior to product launches and when the brand expertise aligns with news and trends.
Affiliate Program Management:
- Oversee our PR and Influencer affiliate marketing program to drive brand awareness and sales.
- Build and nurture relationships with affiliate partners.
- Monitor affiliate performance and provide regular reports on program success.
- Develop strategies to optimize affiliate engagement and revenue growth.
Customer Experience x Community Management:
- Ensure a seamless and exceptional customer journey across all touchpoints.
- Address customer inquiries and resolve issues promptly via email, phone, and social media.
- Implement customer feedback mechanisms to continually learn from our community and improve the customer experience.
- Maintain and update customer service protocols and guidelines.
Clienteling x Styling:
- Develop and maintain strong, personalized relationships with our community.
- Provide tailored service to enhance the shopping experience, including personalized styling recommendations and follow-ups.
- Track and analyze customer preferences to better cater to their needs and build loyalty.
Qualifications:
- Minimum of 2 years of experience in PR, communications, sales, or marketing.
- Strong writing and editing skills, with the ability to craft compelling press releases and communication materials.
- Excellent verbal communication and interpersonal skills.
- Ability to build and maintain relationships with media contacts and influencers.
- Highly organized with strong attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proactive, results-oriented, and a can-do attitude.
- Familiarity with social media platforms and digital marketing strategies.
- High level of curiosity and empathy, with a customer-focused mindset.
- Interest in AI tools and their application in marketing.
- Passionate about fashion and luxury retailing.
Why You’ll Love This Role:
- Dive into the world of fashion and wellness while making a tangible impact.
- Shape our brand’s customer experience and engage with our vibrant community.
- Work in a dynamic environment where innovation and creativity are celebrated.
- Join a team that values collaboration, growth, and making an impact.
How to Apply:
Join us in our mission to empower women through movement and style. Please email your cover letter and resume to careers@michiny.com. Include the job title "PR x Communications Specialist" in the subject line of your message.
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