Senior Product Marketing Manager, Solutions Marketing
Confluent - Trenton, New Jersey, us, 08628Work at Confluent
Overview
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Overview
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
As a Senior Product Manager role in strategic initiatives to define our use case-centric approach to the Confluent DSP (Data Streaming Platform). In this position, you will become an expert in your domain, developing and executing integrated messaging and positioning. You will build innovative Go-To-Market (GTM) strategies to generate market awareness, drive demand and enable sales success. You will work in close alignment with sales and demand generation to drive cross-functional alignment and execution.
To be a successful candidate you will have a proven track record in Product Marketing for high-tech companies. You should have exceptional leadership skills to drive execution of cross-functional efforts, an ability to understand market drivers, target audiences, and competitive landscape. You also should have excellent communication skills, capable of writing and presenting about the product, both to internal and external audiences, in a way that influences the desired behavior.
What You Will Do:
Partner with cross-functional teams to spearhead go to market strategy for Confluent use cases
Develop and constantly refine a Confluent POV for IT and Engineering leaders
Create targeted high-quality content to highlight benefits of confluent solutions, including presentations, solution briefs, case studies, white papers, videos, blogs, sales tools and webcasts
Work closely with Marketing stakeholders (content, demand generation, customer marketing) to permeate product messaging across web and other customer-facing communication vehicles
Support funnel growth activities with thought leadership content such as editorials, blogs, white papers, press releases, SEO campaigns, and industry and partner events.
Analyze customer and market requirements and trends, in addition to field requirements and deliver high-impact sales tools, enablement and training
Interact with customers to gain insights and help perfect your own strategy
What You Will Bring:
5+ years of product or solutions marketing experience in the B2B enterprise software or data infrastructure space
Experience with data infrastructure or B2B Enterprise techCreative thinker who can develop innovative GTM strategies and use case content
Strong self-starter and project management abilities, capable of managing multiple initiatives projects simultaneously and meeting deadlines in a fast-paced, dynamic, hyper growth environment
Experience marketing and/or selling to technical audiences including developers
Able to navigate ambiguity where needed
Exceptional at connecting technical concepts with customer values, craft compelling ‘outside in’ messages to build external assets and internal results
Team player who can lead cross-functional teams and projects and thrives on team wins
A love for storytelling in a simple, thoughtful, and visual manner!
MBA and Computer science / engineering / technical undergrad degree preferred
Monitor and report on key performance metrics to track the success of marketing efforts and make data-driven recommendations for optimization
What Gives You an Edge:
Understanding of open source technologies and subscription business models
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $147,060- $172,800, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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