Integrated Media Planner Job at True Media in Clayton
True Media - Clayton, MO, United States
Work at True Media
Overview
- View job
Overview
Join to apply for the Integrated Media Planner role at True Media
6 days ago Be among the first 25 applicants
Join to apply for the Integrated Media Planner role at True Media
Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
The Integrated Media Planner is responsible for crafting and validating measurement and channel strategies that align with client business objectives, under the guidance of their direct manager and in collaboration with the broader team. All recommendations, whether documented or implemented, must be well-justified with clear reasoning.
Once provided with project parameters, objectives, and budgets, the Media Planner will work independently to develop comprehensive recommendations and articulate their rationale. The full media plan will be created in partnership with Activation Strategy teams (Tactical Planning and Activation Buying) to ensure processes are followed, client media plans and purchases are executed, and business goals are achieved.
Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
Essential Duties And Responsibilities (Other Duties May Be Assigned)
Integrated Media Planning and Strategy Development:
- Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
- Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
- Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
- Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
- Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
- Understand the agency's research tools and know how to leverage them to create strategic media plans.
- Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.
- Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
- Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
- The Integrated Planner will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively
- Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
- Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.
- 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
- Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
- Proven ability to analyze data and market research
- A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 3% match
- Work/life benefits, including mental health and wellbeing support
- Robust Paid Time Off program, increasing with years of employment
- Paid holidays, including agency closing Christmas Eve-New Years Day
- Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank
Seniority level
Seniority level
Entry level
Employment type
Employment type
Other
Job function
Job function
Marketing and SalesIndustries
Advertising Services
Referrals increase your chances of interviewing at True Media by 2x
Sign in to set job alerts for “Media Planner” roles.
St Louis, MO $40,000.00-$60,000.00 1 month ago
St Louis, MO $70,000.00-$95,000.00 3 days ago
Community Engagement & Media Manager
Social Media & Community Manager Intern / Volunteer
Account Manager Reliability - Asset Management Solutions - Hybrid - Chesterfield, MO (Greater St. Louis Area)
Staff Product Manager, Consumer Account Management
Account Manager - Accelerated Sales Program
Commercial Lines Insurance Account Manager
St Louis, MO $75,000.00-$82,000.00 2 days ago
Reliability Account Manager, Asset Management Solutions - Hybrid - Chesterfield, MO (Greater STL) Reliability Sales - Sales Engineer
Associate Program Manager - Acquisition and Account Management
Sales, National Account Manager - Dental Service Organizations, Oral Health (Central US and Canada)
Senior Account Manager, Property and Casualty - Hybrid (Clayton, MO)
St Louis, MO $50,000.00-$65,000.00 2 weeks ago
AEM DTac Key Account Manager - St. Louis, MO & Columbus, OH
Sr. National Account Manager, Amazon - Batteries
St Louis, MO $140,000.00-$170,000.00 2 weeks ago
St Louis, MO $60,000.00-$75,000.00 2 weeks ago
St Louis, MO $45,000.00-$70,000.00 10 months ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr