VP, Marketing
Warner Media, LLC. - Burbank, California, United States, 91505Work at Warner Media, LLC.
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Overview
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Who We Are…When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the
storytellers
bringing our characters to life, the
creators
bringing them to your living rooms and the
dreamers
creating what’s next…From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.The JobThe VP of Brand Management and Product Marketing at Warner Bros Games is a newly created position, bringing together Console/PC and Mobile teams. This role is responsible for driving the strategic marketing vision, enhancing brand growth, player growth, and engagement across all franchises. This position requires a visionary leader adept at navigating a matrixed organization, integrating product development and marketing strategies to achieve global commercial and brand objectives.We seek someone obsessed with the audience (players, community, and fans), our franchises and games. Curiosity about trends, pop culture, the marketplace, and territory-specific needs, nuances and culturalization is essential. This person must be adept at operating strategically and being a hands-on doer to get the job accomplished within direct and matrixed teams. A strong collaborator who is comfortable driving transformation and the necessary change management is crucial.Your love for creativity, storytelling, and growing brands must match your expertise at driving player and product fit to deliver sustainable commercial results. Ensuring an insight driven visionary yet robust rationale for the marketing strategy and being adept at measuring success to optimize, balancing short term targets with longer term brand and franchise health is critical. A future marketing mindset is key, balancing proven strategies and continuously testing new methods. The ability to lead and author the work, rather than relying solely on agencies, is also critical. A global mindset is paramount, as you are responsible for delivering global financial and product and brand results.The DailyStrategic Leadership and Brand/Product Positioning:
Guide the brand positioning by developing comprehensive global marketing strategies for short- and long-term business growth, player acquisition, and engagement. Ensure marketing strategies align with the brand's vision, differentiating Warner Bros Games in the marketplace and enhance loyalty.Product Collaboration:
Work closely with studios as well as central product and production teams, providing insights on player preferences, trends, and market needs to guide game development experiences delivering RTB’s with relevant and competitive features that deliver the product positioning.Commercial Performance:
Develop budget and growth proposals, managing the total marketing budget allocation for global and territory-specific efforts. Focus on delivering targets with an always-optimizing approach, adjusting plans to achieve the best performance.Global Perspective:
Develop marketing strategies that resonate with global and local audiences. Work with insights, regions and territories to deeply understand regional nuances and cultural differences for relevant impactful marketing strategy development.Integrated and Lifecycle Campaigns:
Own and be the general manager of the go-to-market process for each game across launch and lifecycle stages, developing compelling multi-channel marketing campaigns with audience targeting and engagement plans that can be optimized and measured at the brand and conversion level.Data-Driven Insights:
Utilize trend prediction, market research, market intelligence and analytics to ensure relevant expertise on the gamer, the market, the competitor and the product to inform strategies, tactics and effective decision making.Team Development and Management:
Build and mentor a high-performing team, developing roles and responsibilities to ensure clarity. Foster a culture of creativity, collaboration, and accountability, ensuring team members have clear development paths.Change Management:
Be courageous in advocating for and testing innovative new approaches, even when challenged. Demonstrate curiosity, ensuring continuous evaluation of marketing effectiveness.The EssentialsWork Experience12+ years’ experience in senior brand and consumer marketing roles in relevant industries including video games.Proven success in brand management, product marketing, and live-service games.7+ years’ experience managing teams across marketing functions.Education, Professional Training, Technical Training or CertificationMBA preferred.Coursework emphasis in marketing strongly preferred.Knowledge/SkillsDemonstrated ability to inspire the best creative work that delivers player engagement, brand growth, and business results.Strong financial skills with the ability to interpret market dynamics and drive commercial success through strategic marketing initiatives.Excellent communication and interpersonal skills, a blend of intuitive thinking and quantitative analysis.Experience with creating and executing franchise plans required.Strong organizational skills.Strong critical thinking and creative problem-solving skills.Must be able to effectively manage communication, priorities, and workflow across large, dispersed teams.Must be able to build and maintain collaborative relationships internally as well as with distribution partners and licensees.Strong negotiation skills.Strong computer skills - proficiency in MS Office, MS Project, and Photoshop.Solid competitive understanding of games industry and titles required.Passion for gaming and a comprehensive understanding of player communities and motivations.Entrepreneurial spirit with a high tolerance for ambiguity and complexity.Adaptability to changing priorities and market conditions.Collaborative mindset, with the ability to build trust and credibility across teams and with external partners.The Nice to HavesInternational experience highly desired.Demonstrated understanding of the development process for video games is highly desired.Demonstrated record of accomplishment of success integrating marketing into the product development process highly desired.
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