Marketing Analytics Manager
LHH - New York, New York, United States,Work at LHH
Overview
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Overview
Responsibilities:Utilize Power BI to create interactive and visually compelling dashboards and reports that provide insights into marketing performance and marketing trendsMonitor and analyze key marketing KPIs, such as campaign effectiveness, customer acquisition, and ROI, to evaluate the success of marketing initiativesCollaborate with marketing teams to identify opportunities for optimization based on data-driven insightsProvide recommendations for improving campaign strategies and executionEnsure data accuracy and integrity by managing data sources, cleaning data, and performing quality checksIntegrate data from various platforms to provide a comprehensive view of marketing performancePresent findings and insights to stakeholders in a clear and actionable manorSupport decision-making processes with data-drive recommendations and strategic insightsConduct market research and competitive analysis to identify trends and benchmark performance against industry standards
Qualifications:Minimum 3 years of marketing analytics experienceProficient in Power BI, Salesforce, Google Analytics, and ExcelExcellent analytical and problem-solving skills with the ability to interpret complex data and generate actionable insightsStrong written and verbal communications skills with the ability to present data findings to technical and non-technical audiencesBachelor’s degree in marketing, data analytics, or related fieldAbility to work onsite at our client’s office in the Houston area
If this role sounds like a fit for you and you meet the above qualifications, please apply now for consideration!