Welcome to Produce Social Media Videos
What happens in one day on social media? Facebook users watch 100 million hours of video content. YouTube users watch 500 million hours. Snapchat users watch 10 billion videos. Your audience is ready to engage with your video content—are you ready to create it?
This course is the beginner's guide to creating videos crucial to any successful content strategy. Whether you’re on a team or on your own, shooting with a smartphone or DSLR camera, using beginner lighting or a professional set up, learn how to produce video content for your social platforms that will get your brand noticed.
Skills You Will Learn
Set reachable goals to increase brand awareness, engagement and conversions
Perform a social media audit to determine what platforms support your brand’s bottom line
Pros and cons of posting videos on Facebook, Instagram, Twitter and emerging platforms
Requirements for a shoot: video equipment, camera, lights, audio and location
Put together your video dream team and determine roles / responsibilities
Set up 3-point lighting using a back, key and fill light
When to choose a smartphone versus a DSLR camera, Apple versus Android
Use color temperature, focus, framing and audio to set up your shot
Plan your shoot and set up guides for your equipment, shot setups and interview questions
Create social posts to promote your video
Use live social, theatrical and news package content, depending on your brand needs
How to capture behind-the-scenes content and when to repurpose a video for multiple networks
Session 1
Setting Video Goals
- What is Awareness and Get Noticed With Video
- What is Engagement and Use Video to Get Your Followers Talking
- Utilize Conversions to Strengthen Your Brand
Session 2
Resources Audit
- Lesson 1: Identify the Social Media Platforms Your Brand Should Publish on and Why
- Lesson 2: The Video Equipment You’ll Need and Determine Your Costs
- Lesson 3: Put Together Your Team: Determine If You’ll Need Additional Staff
Session 3
Video Production
- Lesson 1: What is 3-point Lighting and Purchasing Additional Lighting
- Lesson 2: Smartphones versus DSLR Camera: What Works?
- Lesson 3: Get Ready to Shoot and Prep for Last-Minute Logistics
Session 4
Promotion
- Lesson 1: Create Social Posts Promoting Your Video
- Lesson 2: Capture Behind the Scenes Action for Promotional Purposes
- Lesson 3: Repurpose Your Video for Multiple Social Networks
