Welcome to SEO Writing
Writers and editors create compelling content every day, but unless they are writing with SEO in mind, their audience may not actually see it. This course will take you from an SEO novice to a strategic digital writer by teaching you proven SEO tactics you can apply when writing articles, social media posts, any on-page content and your overall website. You will learn how to use analytics to bolster the effectiveness of your writing and train your brain to inform any digital content with the power of SEO.
Skills You Will Learn
The Four Pillars of SEO—four critical tactics, when applied correctly, will deliver for your brand
Find keywords by using Google trends, Google Keyword Planner and competitive searches
Set strategic goals—KPIs, identify your audience, consider trends—for your content or website to properly measure success
Use Google Analytics 101 to set benchmarks, track performance and optimize your content in real time
The 4-U Method of Killer SEO Headlines—Urgent, Unique, Useful and Ultra-Specific
The key components of a “perfectly optimized page”
Backend tactics like meta data, effective linking and taxonomy
Session 1
Learning the Basics
- Lesson 1: Foundations & Principles of SEO
- Lesson 2: Finding Keywords
- Lesson 3: Creating Shareable Content & Establishing Metrics
- Lesson 4: Success Measurement & Analytics
Session 2
Content Optimization and Promotion
- Lesson 1: Creating Killer SEO-Friendly Headlines
- Lesson 2: Optimizing On-Page Content
- Lesson 3: Meta Data, Effective Linking & Taxonomies
- Lesson 4: Understanding Social Media’s Influence on SEO
