Welcome to Skills in 60: Instagram Marketing Starter Kit
In one hour, learn how to use Instagram to build your business. Go beyond pretty pics and filters. Develop a strategy, establish success goals, choose relevant images, captions and hashtags to further your brand’s Insta-presence and make a difference in your business. You will be able to integrate Instagram as a staple of your marketing efforts and be able to steer your brand to Insta-success. #Instasmart
Skills You Will Learn
Optimize your business profile
Grow your following and run campaigns that work
Establish your brand’s look and voice for the platform
Use smart captions and hashtags for brand and campaign continuity
Get discovered using stories, live video, hashtags and geotags
Measure and analyze the performance of your posts via third-party tools
Leverage influencers to bolster your following and visibility
Session 1
Strategy & Storytelling: More Than a Filter
- Learn how to set goals to define an Instagram strategy, optimize your business profile and create successful content pillars
Session 2
Build Your Visual Story, Get Discovered and Grow Your Audience
- Grow your following, run successful paid campaigns and get discovered using stories, hashtags and geo-tags
Session 3
Instagram Insights - Analytics and Algorithm
- Measure and analyze the performance of your posts and synthesize reports into meaningful data
Session 4
Your Instagram Toolkit - Make Use of Instagram, Facebook and 3rd Party Tools and Resources
- Utilize third-party tools and resources and get to know the communities and influencers who can assist you with your social media presence
