Welcome to Tools, Tips and Tactics for Creating a Killer Podcast
Podcasts are a pervasive medium for entertainment, news and industry information. Media companies, news organizations and content publishers use podcasts as a way to engage audiences. This course will teach you how to create a one-of-a-kind podcast, from concept development to post-launch marketing. Learn how to shape your idea, identify your target audience, write a script, produce your first show and distribute it on major platforms like iTunes and Stitcher.
Whether you're looking to share your ideas and demonstrate expertise, build a following or grow awareness for an existing business, you'll learn how to create, record, publish and market your own 5-star podcast.
Skills You Will Learn
Define and refine your podcast—create a mission, develop a name, identify your audience and write a description
Implement best design/brand practices into your cover art
When and how to utilize music and voiceover talent
How to select a podcast host
Plan and write a script
Source affordable equipment to ensure good sound quality and production
Audio editing tips using Audacity and Garageband
Package podcast episodes using ID3 tags, titles, descriptions and more
Create a marketing plan to build a buzz, launch and promote your podcast
Monetize your podcast
Tips for staying motivated to keep momentum going
