What does it take to be an SEO Specialist? Browse our latest jobs for SEO Specialists from top media and creative employers. Learn more about the requirements and responsibilities of an SEO Specialist job.
What does an SEO Specialist do?
A Search Engine Optimization (SEO) Specialist improves website rankings on major search engines, such as Google, Yahoo!, and Bing. They ensure on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume, and brand awareness. SEO Specialists can also be known as Web Researchers, Link Builders, and Content Writers.
What are the responsibilities of an SEO Specialist?
Responsibilities of an SEO Specialist include:
- employing smart on-page tactics
- implementing and maintaining title and meta tags, URL redirects and 404 errors
- analyzing competitors’ web presence
- monitoring Google Search Console and similar webmaster tools
- identifying link-building opportunities
- negotiating contracts with agencies and vendors
- generating content
- optimizing keywords
Some also work closely with members of the marketing and creative teams to develop new initiatives and update or manage social media accounts to increase user engagement.
What are the requirements to be an SEO Specialist?
A degree in marketing is helpful, but because SEO is so specific, there aren’t a lot of college classes that are solely focused on SEO. Most SEO Specialists have a degree in Information Technology, Business, Communications, or English. There are also certification programs from both Google and Bing or community resources and industry keynotes at sites like QuickSprout and AHrefs. Someone interested in being an SEO Specialist needs to be familiar with programming languages, online marketing, and must stay up-to-date in the ever-changing world of SEO trends.
