Samsung Electronics Co., Ltd.
Senior Director II, Brand Marketing
Samsung Electronics Co., Ltd., Ridgefield Park, New Jersey, us, 07660
Position Summary
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People| Excellence | Change | Integrity | Co-prosperity
Role and Responsibilities
This individual will have the responsibility and the privilege of leading a team to develop and execute the Samsung Electronics America marketing strategy and go-to-market operations for the Samsung brand across 3 strategic pillars in order to drive short and long-term growth. These 3 pillars are: 1) Sustainability, 2) Connectivity and 3) Customization. This individual will inspire and drive a team who will work cross functionally to bring these pillars to life across paid, owned and earned marketing channels.
Integrated Marketing:
Drive brand and business growth via authentic, consistent and impactful connections with consumers; build the Samsung brand through the lens of our 3 strategic pillars and create meaningful connections and conversations with our consumers through Partnerships, Social, Influencer, Cause Marketing, Brand Channels and Events/Activation.
Drive traffic to and manage the consumer experiences at our NYC flagship store: Samsung 837. Work with the Connected Experiences Center (CXC) and Direct-to-Consumer (DTC) team to bring consumers to the store through marketing and events, delivering an immersive experience that inspires consumers to adopt connected home devices.
Continuously analyze the impact of our marketing efforts and find opportunities to drive better results.
Cross-Line of Business (xLOB) Marketing and Campaign Planning:
Oversee the development and execution of xLOB plans, promotions and campaigns to provide a singular One Samsung point of view. Events include promotional moments like Holiday, Mother's/Father's Day and the quarterly Discover Samsung Event.
Lead strategy for xLOB dot-com events and brand opportunities. Includes Samsung brand storytelling and the design and execution of the 3 strategic pillars on Samsung.com.
Creative Services:
Manage external creative agencies and internal team of creative directors and copy writers to create assets for promotional activities and Samsung owned channels (dot-com and social platforms).
Responsible for brand leadership and driving more efficient creative development processes, consistency of brand assets and consumer experience.
Work with Global teams to localize campaigns and toolkits for US market. Manage timelines and budgets required.
Minimum Qualifications
A Bachelor's Degree with 15+ of brand creative, strategy, operations, integrated marketing and brand partnership expertise.Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).Creative mindset and track record of developing new ideas that engage and delight the consumer and shopperHistory with execution of physical brand experience/events.Fluent in all aspects of brand strategy and end-to-end customer experience.Successfully led and helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.Business acumen and communication skills.Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.Ability to communicate with and present to team members at all levels.Highly adaptive and flexible, comfortable with ambiguity.Excellent situational awareness and emotional intelligence.Skills and Qualifications
A Bachelor's Degree with 15+ of brand creative, strategy, operations, integrated marketing and brand partnership expertise.Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).Creative mindset and track record of developing new ideas that engage and delight the consumer and shopperHistory with execution of physical brand experience/events.Fluent in all aspects of brand strategy and end-to-end customer experience.Successfully led and helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.Business acumen and communication skills.Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.Ability to communicate with and present to team members at all levels.Highly adaptive and flexible, comfortable with ambiguity.Excellent situational awareness and emotional intelligence.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People| Excellence | Change | Integrity | Co-prosperity
Role and Responsibilities
This individual will have the responsibility and the privilege of leading a team to develop and execute the Samsung Electronics America marketing strategy and go-to-market operations for the Samsung brand across 3 strategic pillars in order to drive short and long-term growth. These 3 pillars are: 1) Sustainability, 2) Connectivity and 3) Customization. This individual will inspire and drive a team who will work cross functionally to bring these pillars to life across paid, owned and earned marketing channels.
Integrated Marketing:
Drive brand and business growth via authentic, consistent and impactful connections with consumers; build the Samsung brand through the lens of our 3 strategic pillars and create meaningful connections and conversations with our consumers through Partnerships, Social, Influencer, Cause Marketing, Brand Channels and Events/Activation.
Drive traffic to and manage the consumer experiences at our NYC flagship store: Samsung 837. Work with the Connected Experiences Center (CXC) and Direct-to-Consumer (DTC) team to bring consumers to the store through marketing and events, delivering an immersive experience that inspires consumers to adopt connected home devices.
Continuously analyze the impact of our marketing efforts and find opportunities to drive better results.
Cross-Line of Business (xLOB) Marketing and Campaign Planning:
Oversee the development and execution of xLOB plans, promotions and campaigns to provide a singular One Samsung point of view. Events include promotional moments like Holiday, Mother's/Father's Day and the quarterly Discover Samsung Event.
Lead strategy for xLOB dot-com events and brand opportunities. Includes Samsung brand storytelling and the design and execution of the 3 strategic pillars on Samsung.com.
Creative Services:
Manage external creative agencies and internal team of creative directors and copy writers to create assets for promotional activities and Samsung owned channels (dot-com and social platforms).
Responsible for brand leadership and driving more efficient creative development processes, consistency of brand assets and consumer experience.
Work with Global teams to localize campaigns and toolkits for US market. Manage timelines and budgets required.
Minimum Qualifications
A Bachelor's Degree with 15+ of brand creative, strategy, operations, integrated marketing and brand partnership expertise.Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).Creative mindset and track record of developing new ideas that engage and delight the consumer and shopperHistory with execution of physical brand experience/events.Fluent in all aspects of brand strategy and end-to-end customer experience.Successfully led and helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.Business acumen and communication skills.Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.Ability to communicate with and present to team members at all levels.Highly adaptive and flexible, comfortable with ambiguity.Excellent situational awareness and emotional intelligence.Skills and Qualifications
A Bachelor's Degree with 15+ of brand creative, strategy, operations, integrated marketing and brand partnership expertise.Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).Creative mindset and track record of developing new ideas that engage and delight the consumer and shopperHistory with execution of physical brand experience/events.Fluent in all aspects of brand strategy and end-to-end customer experience.Successfully led and helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.Business acumen and communication skills.Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.Ability to communicate with and present to team members at all levels.Highly adaptive and flexible, comfortable with ambiguity.Excellent situational awareness and emotional intelligence.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.