Interactive Marketing Consultant 3

Title: Email or Digital Marketing ConsultantDuration: 12 months on W2Location: Boston, MA (Hybrid 2 days Remote)

Summary:

The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communications resulting in conversion activity through customer engagement and nurture strategies, demand generation and sales to various distribution channels.Has technical experience with Marketing Automation and CRM Platforms, developing and executing on direct marketing strategies, and optimization via continuous testing.Makes recommendations from a channel perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly within the company's Brand Activation & Engagement team and distribution channel partners.Consults with business partners in planning and executing strategies. Supports integration of marketing activities across channels.

Responsibilities :

Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partnersMost important experience is email with integrated marketing channel partnersProcesses data for email, mobile and direct mail campaigns; set up audits to ensure accuracy of filesLeverages foundational marketing data layer, CRM, and Salesforce Marketing Cloud automation to develop automated, data-triggered communications in support of overall strategic goalsKnowledge of SFMC/marketing automation journey set up, behavior and troubleshootingWorks with cross-functional teams to define business and test data requirementsInterfaces with various development teams to evaluate, maintain and innovate technical aspects of key marketing systemsDevelops marketing campaigns in accordance with best practices and SOPs to ensure performance is tracked and reported accurately and all response channels are properly functioningMonitors campaign results and makes actionable recommendations, optimizing marketing campaigns/workflows based on performance and adjusting campaign segmentation criteria.Manage schedules and timelines to maintain campaign datesContribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.keting Cloud, a plusSkills required:

Some experience with an email sending platform like SF Marketing Cloud (not just Salesforce), Marketo, Hubspot, or similar required.Minimum Qualifications:

2-3+ years of experience with marketing automation platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua is requiredUnderstanding of email marketing and inbox placement best practicesBasic understanding of direct response tracking methodologies and sales attribution modelsGood quantitative skills - able to extrapolate information and apply to other areasAble to understand and influence tactical details, while identifying and communicating items of primary importanceAble to review large sets of data and evaluate for consistency and accuracyAbility to follow standardized process flows and quality control proceduresStrong organizational skills and attention to detailSelf-motivated and flexible, able to manage multiple priorities at onceStrong communication and presentation skillsExceptional problem-solving skillsAbility and desire to work in a team first environmentPreferred Qualifications:

Experience with Alteryx/TableauWorking knowledge of Atlassian Suite (Jira, Confluence)Agile MethodologiesSome SQL experience,Experience with project management software, Monday.com or similarDirect experience with Salesforce Marketing Cloud, a plus