Wellth
Director, Product Marketing
Wellth, Los Angeles, California, United States,
OVERVIEWWellth is a fast-growing digital health startup headquartered in Los Angeles that just raised our Series B from leading investors including SignalFire. Our mission is to help people living with chronic conditions make healthier choices, every single day.We use behavioral economics, habit science and technology to motivate behavior change in some of the highest need and most underserved populations in the US, drastically changing their quality of life and health outcomes. We have demonstrated results with several large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are now rapidly scaling. Our goal is to be the category leading in improving health outcomes for hard to engage populations.But most importantly, our work quite literally saves lives every day. We are a mission-driven company where you work with incredible talented and see tangible differences directly from your impact and influence.Visit us at
www.wellthapp.com
for more information.
SUMMARYAs the owner of Product Marketing at Wellth, you will be our foremost patient/user advocate! We are looking for someone who can examine a patient population and understand their motivations, fears, how they use healthcare, what makes them tick, develop and communicate to others the marketing strategy, channel strategy, message, tactics, and what success looks like, and drive awareness, enthusiasm and participation in our programs. Being supported by Wellth is no cost to patients - we just have to get the word out!You will work closely with Product, Design, Behavioral Science, Data and Operations teams. We’re not just “doing marketing”, we’re conducting deep user research, focusing on patients that need our help the most, building out products, scaling with automation, constantly experimenting and measuring everything. You are the type of person who can tap their right brain for creative thinking and approaches, and to tell a story, and then their left brain to create processes that scale and can be systematically optimized.Success in this role is to generate awareness, interest and enthusiasm in our target patient markets - those with chronic conditions that need help building healthy, lasting habits to help them feel their best every day and stay out of the hospital.CORE JOB FUNCTIONSConduct qualitative user (patient) research to build a rich profile of our target patients/members and their needs, wants, challenges, and motivations; act as the “voice of the patient user” within WellthCraft our product “brand” to our patients as well as messaging and positioning. Wellth doesn’t cost anything for a patient, but why should they give us their time and their trust?Build and evolve messaging used to communicate the value of our (no-cost!) offering to patients across marketing channels. Own specific channels including email, SMS, Direct Mail,
Social, phone and moreIdentify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social postsDevelop and evolve segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formationResearch and identify opportunities for new use cases and patient populationsConduct quantitative research and analysis in order to test/measure/learn (e.g. A/B Testing)Collaborate on product design and the launch of new capabilitiesREQUIREMENTSBachelor’s degreeMinimum of 5 years of marketing experience within a consumer focused product, ideally healthcare or wellnessMUST BE
an experienced writer with very strong written and verbal communication skillsHave strong analytical, problem-solving, and project management skillsExperience in market research, sales and product marketing engagementTremendous empathy, inclination to take initiative, and a collaborative attitudeNatural curiosity, a fearless question asker, detail-oriented and have a passion for healthcareNICE TO HAVESExperience w/ Medicaid/Medicare patients huge plusExperience with marketing automationThis is a
varied
role with a growing team and you will touch many different areas of the business. The core of this is deep knowledge of the patient and what motivates them to engage and be successful.BENEFITS and PERKS
Hybrid FlexUnlimited Vacation401K MatchMedical, Dental, VisionBonus Potential
#J-18808-Ljbffr
www.wellthapp.com
for more information.
SUMMARYAs the owner of Product Marketing at Wellth, you will be our foremost patient/user advocate! We are looking for someone who can examine a patient population and understand their motivations, fears, how they use healthcare, what makes them tick, develop and communicate to others the marketing strategy, channel strategy, message, tactics, and what success looks like, and drive awareness, enthusiasm and participation in our programs. Being supported by Wellth is no cost to patients - we just have to get the word out!You will work closely with Product, Design, Behavioral Science, Data and Operations teams. We’re not just “doing marketing”, we’re conducting deep user research, focusing on patients that need our help the most, building out products, scaling with automation, constantly experimenting and measuring everything. You are the type of person who can tap their right brain for creative thinking and approaches, and to tell a story, and then their left brain to create processes that scale and can be systematically optimized.Success in this role is to generate awareness, interest and enthusiasm in our target patient markets - those with chronic conditions that need help building healthy, lasting habits to help them feel their best every day and stay out of the hospital.CORE JOB FUNCTIONSConduct qualitative user (patient) research to build a rich profile of our target patients/members and their needs, wants, challenges, and motivations; act as the “voice of the patient user” within WellthCraft our product “brand” to our patients as well as messaging and positioning. Wellth doesn’t cost anything for a patient, but why should they give us their time and their trust?Build and evolve messaging used to communicate the value of our (no-cost!) offering to patients across marketing channels. Own specific channels including email, SMS, Direct Mail,
Social, phone and moreIdentify and create high-value content to aid in the conversion funnel, examples being video, testimonials, web copy, blog posts, social postsDevelop and evolve segmentation that guides the entire patient journey from outreach to onboarding to successful and lasting health habit formationResearch and identify opportunities for new use cases and patient populationsConduct quantitative research and analysis in order to test/measure/learn (e.g. A/B Testing)Collaborate on product design and the launch of new capabilitiesREQUIREMENTSBachelor’s degreeMinimum of 5 years of marketing experience within a consumer focused product, ideally healthcare or wellnessMUST BE
an experienced writer with very strong written and verbal communication skillsHave strong analytical, problem-solving, and project management skillsExperience in market research, sales and product marketing engagementTremendous empathy, inclination to take initiative, and a collaborative attitudeNatural curiosity, a fearless question asker, detail-oriented and have a passion for healthcareNICE TO HAVESExperience w/ Medicaid/Medicare patients huge plusExperience with marketing automationThis is a
varied
role with a growing team and you will touch many different areas of the business. The core of this is deep knowledge of the patient and what motivates them to engage and be successful.BENEFITS and PERKS
Hybrid FlexUnlimited Vacation401K MatchMedical, Dental, VisionBonus Potential
#J-18808-Ljbffr