DaVita
Manager, Product Marketing (PDN)
DaVita, Denver, Colorado, United States, 80285
2000 16th St,Denver,Colorado,80202-5117,United States of AmericaManager, Product MarketingThe Product Marketing Manager serves on a cross-functional go-to-market team deploying products that improve the health of our patients. Supporting the Patient Digital Next team, this person joins a resourceful and passionate group pushing the boundaries of what is possible in deployment, change management and product marketing.Patient Digital Next TeamThe Patient Digital Next Team creates, deploys and supports all patient-facing digital solutions for DaVita. Products drive patient interaction with their healthcare experience through telehealth, education, personal health information and more through native and web-based applications. The team adopts the following disciplines:Visionary-based product design and development to meet patient needs
Intensive focus and commitment to adoption and usage to reach our patient population
Market focus to counter competitive dynamics and provide patients the best digital solutions Research-driven design and development to direct our efforts and strategy
Iterative development to build fast and adjust to respond to real-time user needsGo-to-Market LaneThis cross-discipline team combines product marketing, adult learning and change management to offer our patients and teammates:Training and support that removes barriers to adoption and usageMarketing and communications on the why and how of the product or featureFeedback mechanisms to analyze why field teammates and patients (target audiences) adopt or reject the product or feature; providing this feedback to the product development teamsPosition RequirementsApplicants should have 5+ years of experience in product marketing or a related field, an ability to create promotional materials, and an ability to drive the right research for data-driven marketing campaigns. This person joins a team passionate about reaching our teammates and patients with a personal touch and sincere concern for positively impacting their overall experiences. This position will work in close partnership with the Deployment Learning Manager in the identification and creation of all go-to-market content and strategy.Key activities for the Product Marketing Manager will include:Product Expertise
Understand the competitive landscape of digital healthcare productsEx. What alternative products are available, which features differentiate them, how are they being positioned to customers, and how are they being received?Become a product expert in patient software platforms and be able to train on and speak to how they are used in the field by different usersDeliver education and training through support emails, demonstrations, meetings/calls, and site visits
Marketing Strategy & Validation
Draft and maintain a strategic product marketing plan and manage through executionPartner with the user research team to test product hypothesis and A/B messaging with target marketsUnderstand how our audiences get information and make decisions surrounding our applicationsApply an understanding of the competitive landscape of digital healthcare products as outlined above
Cross-Team Collaboration & Partnerships
Strong inter-personal relationship skills - Foster relationships at all levels to build trust with our target audiences: teammates, who both use our product and serve as our connection point to our primary target audience, patientsPartner with product teams to understand key business needs, value propositions, designing and implementing key messaging and collateralSupport change management and deployment activities in collaboration with all members of the go-to-market team.
Framing the message
Collaborate with user research, product, and marketing support teams to develop product positioning and messaging that resonates with target audiencesCreate promotional messages for distribution in varying channels (newsletters, emails, publications, websites, presentations, etc.)Without a sales team, design materials that empower teammates to drive adoption and use; create materials that speak to patients' values and tech aptitudeStrategize and build compelling campaigns, content, demos and customer stories to drive demand generation
Go-to-market message delivery pre- and post-launch
Evaluate and understand customer adoption, use and drop-off trends and influencesCollaborate closely with the Deployment Learning Manager and with multiple cross-functional teams in the creation, management and deployment of all marketing materialAssess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back on required changes
Performance Coaching and Team
Responsibilities may include providing performance coaching and workload management for temporary or permanent teammates supporting the product marketing functions of the go-to-market team.Demonstrate strong self-motivation and initiative; be able to proactively identify and address tasks and challenges and execute within a given timeframe
This is afull-time position that reports to the Director, Deployment and Change Management. The ideal candidate will be curious, persistent, humble, collaborative, fun, and will have an interest in being an essential part of a small team that will change how new products and ideas are shared with, adopted by and decidedly benefit DaVita patients and teammates.Qualifications also includeStrong written, verbal and visual storytelling skills coupled with a passion for messaging; copywritingConfident and effective communication with different audiences, verbally and in written formAbility to grasp and translate technical capabilities into value propositions and benefits that resonate with our audiencesComfortable using collaboration tools such as Confluence and SmartsheetsEager to jump in and make an impact; working as a team to find the right way to approach change management and deployment for patient digital solutionsOrganized with the ability to effectively track multiple projects and prioritize competing tasksA background in product deployment/go-to-market strategy/product marketing helpfulExperience in the healthcare sector helpful, not requiredExperience in change management helpful, not requiredTravel : ~25% anticipatedLocation : team gathers in Denver; teammates can be remoteHere is what you can expect when you join our VillageA "community first, company second" culture based on Core Values that really matterClinical outcomes consistently ranked above the national averageAward-winning education and training across multiple career paths to help you reach your potentialPerformance-based rewards based on stellar individual and team contributionsA comprehensive benefits package designed to enhance your health, your financial well-being and your future (see below)Dedication, above all, to caring for patients suffering from chronic kidney failure across the nationWhat We'll ProvideMore than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.Comprehensive benefits : Medical, dental, vision, 401(k) match, paid time off, PTO cash outSupport for you and your family : Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and moreProfessional development programs : DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita's online training platform StarLearning.At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.#LI-SM5At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.Applications are accepted on an ongoing basis.Salary/ Wage Range$91,000.00-$133,700.00 / year
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience and may fall outside of the range shown. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits
Intensive focus and commitment to adoption and usage to reach our patient population
Market focus to counter competitive dynamics and provide patients the best digital solutions Research-driven design and development to direct our efforts and strategy
Iterative development to build fast and adjust to respond to real-time user needsGo-to-Market LaneThis cross-discipline team combines product marketing, adult learning and change management to offer our patients and teammates:Training and support that removes barriers to adoption and usageMarketing and communications on the why and how of the product or featureFeedback mechanisms to analyze why field teammates and patients (target audiences) adopt or reject the product or feature; providing this feedback to the product development teamsPosition RequirementsApplicants should have 5+ years of experience in product marketing or a related field, an ability to create promotional materials, and an ability to drive the right research for data-driven marketing campaigns. This person joins a team passionate about reaching our teammates and patients with a personal touch and sincere concern for positively impacting their overall experiences. This position will work in close partnership with the Deployment Learning Manager in the identification and creation of all go-to-market content and strategy.Key activities for the Product Marketing Manager will include:Product Expertise
Understand the competitive landscape of digital healthcare productsEx. What alternative products are available, which features differentiate them, how are they being positioned to customers, and how are they being received?Become a product expert in patient software platforms and be able to train on and speak to how they are used in the field by different usersDeliver education and training through support emails, demonstrations, meetings/calls, and site visits
Marketing Strategy & Validation
Draft and maintain a strategic product marketing plan and manage through executionPartner with the user research team to test product hypothesis and A/B messaging with target marketsUnderstand how our audiences get information and make decisions surrounding our applicationsApply an understanding of the competitive landscape of digital healthcare products as outlined above
Cross-Team Collaboration & Partnerships
Strong inter-personal relationship skills - Foster relationships at all levels to build trust with our target audiences: teammates, who both use our product and serve as our connection point to our primary target audience, patientsPartner with product teams to understand key business needs, value propositions, designing and implementing key messaging and collateralSupport change management and deployment activities in collaboration with all members of the go-to-market team.
Framing the message
Collaborate with user research, product, and marketing support teams to develop product positioning and messaging that resonates with target audiencesCreate promotional messages for distribution in varying channels (newsletters, emails, publications, websites, presentations, etc.)Without a sales team, design materials that empower teammates to drive adoption and use; create materials that speak to patients' values and tech aptitudeStrategize and build compelling campaigns, content, demos and customer stories to drive demand generation
Go-to-market message delivery pre- and post-launch
Evaluate and understand customer adoption, use and drop-off trends and influencesCollaborate closely with the Deployment Learning Manager and with multiple cross-functional teams in the creation, management and deployment of all marketing materialAssess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back on required changes
Performance Coaching and Team
Responsibilities may include providing performance coaching and workload management for temporary or permanent teammates supporting the product marketing functions of the go-to-market team.Demonstrate strong self-motivation and initiative; be able to proactively identify and address tasks and challenges and execute within a given timeframe
This is afull-time position that reports to the Director, Deployment and Change Management. The ideal candidate will be curious, persistent, humble, collaborative, fun, and will have an interest in being an essential part of a small team that will change how new products and ideas are shared with, adopted by and decidedly benefit DaVita patients and teammates.Qualifications also includeStrong written, verbal and visual storytelling skills coupled with a passion for messaging; copywritingConfident and effective communication with different audiences, verbally and in written formAbility to grasp and translate technical capabilities into value propositions and benefits that resonate with our audiencesComfortable using collaboration tools such as Confluence and SmartsheetsEager to jump in and make an impact; working as a team to find the right way to approach change management and deployment for patient digital solutionsOrganized with the ability to effectively track multiple projects and prioritize competing tasksA background in product deployment/go-to-market strategy/product marketing helpfulExperience in the healthcare sector helpful, not requiredExperience in change management helpful, not requiredTravel : ~25% anticipatedLocation : team gathers in Denver; teammates can be remoteHere is what you can expect when you join our VillageA "community first, company second" culture based on Core Values that really matterClinical outcomes consistently ranked above the national averageAward-winning education and training across multiple career paths to help you reach your potentialPerformance-based rewards based on stellar individual and team contributionsA comprehensive benefits package designed to enhance your health, your financial well-being and your future (see below)Dedication, above all, to caring for patients suffering from chronic kidney failure across the nationWhat We'll ProvideMore than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.Comprehensive benefits : Medical, dental, vision, 401(k) match, paid time off, PTO cash outSupport for you and your family : Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and moreProfessional development programs : DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita's online training platform StarLearning.At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.#LI-SM5At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.Applications are accepted on an ongoing basis.Salary/ Wage Range$91,000.00-$133,700.00 / year
Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience and may fall outside of the range shown. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits