Digital Marketing Manager

DescriptionONSITE - Virginia Beach, VADroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web. The ideal candidate for this role has extensive hands-on experience across a range of social media channels, as well as, email marketing and website management. In addition, top candidates have a holistic view of digital marketing and are comfortable wearing many hats. This is a hybrid role based in Virginia Beach, Virginia.ResponsibilitiesProduce and schedule social media content on all social media platforms, including Facebook, Instagram, LinkedIn, and TwitterCreate and deliver email marketing campaigns to various audiencesAssist with website management through minor website updates, SEO implementation, and overall online presence improvementsMeasure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimizationCreate copy in a variety of formats for digital and traditional materialsParticipate in all stages of the digital marketing creative process, from brainstorming to conceptual developmentDrive engagement, lead generation, and overall growth by developing and delivering high-performing contentInterpret creative briefs to develop and produce digital contentEnsure brand consistency in copy through tone, voice, and terminologyProofread written work and online contentPresent copy concepts and final deliverables to various teams and revise content based on feedback/directionWork efficiently and effectively with various teams across the organization on projects with competing timelinesMeasure and report on the effectiveness of digital marketing activities, and analyze results to identify opportunities for improvement and optimizationOther duties as assignedRequirementsBachelor's Degree in Marketing or Communications, or equivalent experience4+ years of experience as a digital marketerExcellent writing, proofreading, and verbal communication skillsIn-depth experience developing and managing content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other social media platformsExperience with creating email marketing campaigns, preferably within a CRM systemProficient in making basic website updates on platforms such as Drupal or WordPressHands-on experience with SEO, Google Analytics, and various CRM software (Zoho preferred)Ability to manage and prioritize multiple projectsFamiliarity with Adobe, Photoshop, Canva, etc. for basic graphic design needsHighly motivated self-starter and extremely detail-orientedExperience working with sales, creative/design teams, and various stakeholders across the organizationAble to thrive in sometimes ambiguous environments common in a start-up atmosphereEffective and clear communicator, able to convey complex ideas in a concise manner; both verbally and in writing to various audiencesExcellent judgment and creative problem-solving skills, including negotiation and conflict resolutionAbility to create a work environment that embraces and appreciates diversity#LI-ONSITE

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