EHG
Regional Director of Marketing
EHG, Virginia Beach, Virginia, us, 23450
EHG -
Eastern Health Group is a family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best "you" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us
!
Position Overview: As a Regional Marketing Manager for Long-Term Care, you will be responsible for developing and implementing marketing strategies to promote long-term care services within a specific region. Your primary objective will be to increase brand awareness, drive patient admissions, and support the overall growth of long-term care facilities. You will collaborate with a diverse range of stakeholders, including facility administrators, healthcare professionals, community organizations, and referral sources.
Key Responsibilities:
Strategy Development:
Develop comprehensive regional marketing strategies to promote long-term care services.
Analyze market trends, competition, and target audience to identify opportunities for growth.
Set clear objectives and measurable goals to track marketing performance and effectiveness.
Brand Promotion:
Create and implement branding initiatives to enhance the visibility and reputation of long-term care facilities in the region.
Develop marketing collateral, including brochures, flyers, presentations, and digital content, to communicate key messages and benefits.
Coordinate advertising campaigns, both online and offline, to reach the target audience effectively.
Relationship Management:
Cultivate and maintain strong relationships with key stakeholders, including healthcare professionals, hospitals, physicians, social workers, and senior living communities.
Collaborate with facility administrators to support their marketing needs and align marketing activities with facility objectives.
Organize and participate in industry events, trade shows, conferences, and community outreach programs to build brand awareness and generate leads.
Referral Development:
Identify and engage with potential referral sources such as hospitals, physicians, home healthcare agencies, and community organizations.
Develop and implement strategies to increase patient admissions through effective referral management.
Conduct regular visits to referral sources, provide educational materials, and establish referral relationships.
Performance Analysis:
Monitor and analyze marketing metrics, including lead generation, conversion rates, and return on investment.
Utilize data-driven insights to optimize marketing strategies and tactics.
Prepare regular reports and presentations on marketing activities, achievements, and areas for improvement.
Qualifications and Skills:
Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
Proven experience in marketing, preferably in the healthcare or long-term care industry.
In-depth knowledge of marketing principles, techniques, and strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent interpersonal and communication skills, with the ability to build and maintain professional relationships.
Proficiency in digital marketing tools, social media platforms, and marketing automation software.
Self-motivated and proactive with the ability to work independently and as part of a team.
Willingness to travel within the assigned region as required.
Eastern Health Group is a family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best "you" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us
!
Position Overview: As a Regional Marketing Manager for Long-Term Care, you will be responsible for developing and implementing marketing strategies to promote long-term care services within a specific region. Your primary objective will be to increase brand awareness, drive patient admissions, and support the overall growth of long-term care facilities. You will collaborate with a diverse range of stakeholders, including facility administrators, healthcare professionals, community organizations, and referral sources.
Key Responsibilities:
Strategy Development:
Develop comprehensive regional marketing strategies to promote long-term care services.
Analyze market trends, competition, and target audience to identify opportunities for growth.
Set clear objectives and measurable goals to track marketing performance and effectiveness.
Brand Promotion:
Create and implement branding initiatives to enhance the visibility and reputation of long-term care facilities in the region.
Develop marketing collateral, including brochures, flyers, presentations, and digital content, to communicate key messages and benefits.
Coordinate advertising campaigns, both online and offline, to reach the target audience effectively.
Relationship Management:
Cultivate and maintain strong relationships with key stakeholders, including healthcare professionals, hospitals, physicians, social workers, and senior living communities.
Collaborate with facility administrators to support their marketing needs and align marketing activities with facility objectives.
Organize and participate in industry events, trade shows, conferences, and community outreach programs to build brand awareness and generate leads.
Referral Development:
Identify and engage with potential referral sources such as hospitals, physicians, home healthcare agencies, and community organizations.
Develop and implement strategies to increase patient admissions through effective referral management.
Conduct regular visits to referral sources, provide educational materials, and establish referral relationships.
Performance Analysis:
Monitor and analyze marketing metrics, including lead generation, conversion rates, and return on investment.
Utilize data-driven insights to optimize marketing strategies and tactics.
Prepare regular reports and presentations on marketing activities, achievements, and areas for improvement.
Qualifications and Skills:
Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
Proven experience in marketing, preferably in the healthcare or long-term care industry.
In-depth knowledge of marketing principles, techniques, and strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent interpersonal and communication skills, with the ability to build and maintain professional relationships.
Proficiency in digital marketing tools, social media platforms, and marketing automation software.
Self-motivated and proactive with the ability to work independently and as part of a team.
Willingness to travel within the assigned region as required.