VELUX
Marketing Communications Manager - North America
VELUX, Fort Mill, South Carolina, United States, 29715
Are you passionate about developing marketing content and possess exceptional leadership skills? Are you an experienced marketer with a proven track record in campaign development and execution? If so, we might have the perfect opportunity for you!
Your Responsibilities
Join our Marketing team based in Fort Mill SC, where you will be an integral part of a dedicated team responsible for planning, developing, and executing marketing communications activities aimed at our products and brand in North America. As the Marketing Communications Manager for North America, you will lead a team of highly skilled marketing professionals. Your primary objectives will include guiding regional markets to optimize marketing efforts, fostering regional synergies in content creation, product launches, marketing materials, and sponsorships. Leadership is a key aspect of this role, as you will be responsible for unlocking the full potential of your team and driving them towards world-class performance. You will report directly to the Sr. Director of Marketing Communications for North America as a vital member of the Regional Marketing Management Team.Your role will involve leading the development and execution of fully integrated international marketing campaigns targeting various trade and end-user audiences. You will be part of a dynamic, growth-focused team within our newly established North American region. This region is a part of a broader reorganization effort aimed at enhancing VELUX's marketing presence across the globe, with a primary focus on brand and strategic alignment.One of our core objectives in the marketing team is to transition from a functional, engineering-focused approach to one that highlights the inspirational benefits of designing buildings with natural light and exceptional indoor climates. We aim to bring this vision to existing and future homeowners by elevating our value proposition to a wider audience. Your role will be pivotal in placing marketing at the heart of this transformation.
Your Primary Tasks
Your key responsibilities will include:Developing world-class integrated marketing campaigns across the North American region, with a focus on optimized media planning and clear calls to action.Designing region-specific growth initiatives that align with the global marketing objectives while considering the unique context, needs, and opportunities within the North American countries.Collaborating closely with the CXU team to enhance mutual benefits and integrate skillsets to achieve common goals effectively.Professional development of the marketing communications team, playing a pivotal role within the larger department.Leveraging data and insights, combined with creativity, to create highly targeted content and messaging.Vigorously defending, nurturing, and projecting the VELUX brand through all materials, content, and assets in the North American region.Setting high standards and establishing best practices while fostering a culture and mindset conducive to unleashing the full potential of the new team.You can anticipate approximately 30 days of travel annually, both within the United States and internationally.
Your Qualifications
To excel in this role, you should have:Deep market knowledge and extensive leadership experience.A creative mindset and excellent project management skills, with a focus on critical and value-adding tasks.An open and collaborative approach, with outstanding communication skills.Experience working in an international environment with the ability to think globally while acting locally.Prior experience with global or regionalized companies.A strong background across the entire marketing mix, ideally in both consumer and B2B environments, with a commitment to accountability and achieving goals.In Addition, We Expect That You
Hold a relevant educational background, most likely a bachelor’s degree in marketing, Communications, or a related field.Possess solid leadership experience, preferably with high-branded and durable consumer goods.Have a successful track record of adopting new techniques and media.Are passionate about strengthening brand positions, with a proven track record of enhancing classic brand strength metrics such as awareness, desire, loyalty, and affinity over time.Are a dynamic and hands-on leader with a strategic mindset, including strategic planning, strategic branding, and communications planning.Your Opportunities
You will collaborate with experienced and passionate colleagues in an environment where knowledge is shared, and responsibility is entrusted to those who can deliver. Our team values informality and mutual respect, both as team players and as individuals. As a value-based company, commitment, thoroughness, and mutual respect are at our core. Teamwork and professionalism are essential to our work culture.
Starting Monthly Salary Range
$9955 - $12,445 Compensation based on the skills and the experience of the candidate.
Our organization follows a hybrid schedule working in-office two days a week and remotely the rest. Our in-office time is used primarily for team meetings and formal and informal collaboration.
Company Benefits
Our ambition of treating employees better than most other companies includes the challenging work environment we strive to create as well as the competitive benefit programs available to employees and their dependents upon joining the Company. Some of these include:Group Health Insurance PlanDental PlanVision Care PlanPrescription Drug Card ProgramLong-term DisabilityShort-term DisabilityPaid Maternity and Parental Leave of AbsencesLife InsuranceAccidental Death and Dismemberment InsuranceCancer Protection PlanCompany Matched 401(k) Retirement PlanFlexible Spending AccountsEducational Assistance ProgramVacation Day ProgramSick Day ProgramService Recognition ProgramPerformance Incentive ProgramsAnd Much More
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Your Responsibilities
Join our Marketing team based in Fort Mill SC, where you will be an integral part of a dedicated team responsible for planning, developing, and executing marketing communications activities aimed at our products and brand in North America. As the Marketing Communications Manager for North America, you will lead a team of highly skilled marketing professionals. Your primary objectives will include guiding regional markets to optimize marketing efforts, fostering regional synergies in content creation, product launches, marketing materials, and sponsorships. Leadership is a key aspect of this role, as you will be responsible for unlocking the full potential of your team and driving them towards world-class performance. You will report directly to the Sr. Director of Marketing Communications for North America as a vital member of the Regional Marketing Management Team.Your role will involve leading the development and execution of fully integrated international marketing campaigns targeting various trade and end-user audiences. You will be part of a dynamic, growth-focused team within our newly established North American region. This region is a part of a broader reorganization effort aimed at enhancing VELUX's marketing presence across the globe, with a primary focus on brand and strategic alignment.One of our core objectives in the marketing team is to transition from a functional, engineering-focused approach to one that highlights the inspirational benefits of designing buildings with natural light and exceptional indoor climates. We aim to bring this vision to existing and future homeowners by elevating our value proposition to a wider audience. Your role will be pivotal in placing marketing at the heart of this transformation.
Your Primary Tasks
Your key responsibilities will include:Developing world-class integrated marketing campaigns across the North American region, with a focus on optimized media planning and clear calls to action.Designing region-specific growth initiatives that align with the global marketing objectives while considering the unique context, needs, and opportunities within the North American countries.Collaborating closely with the CXU team to enhance mutual benefits and integrate skillsets to achieve common goals effectively.Professional development of the marketing communications team, playing a pivotal role within the larger department.Leveraging data and insights, combined with creativity, to create highly targeted content and messaging.Vigorously defending, nurturing, and projecting the VELUX brand through all materials, content, and assets in the North American region.Setting high standards and establishing best practices while fostering a culture and mindset conducive to unleashing the full potential of the new team.You can anticipate approximately 30 days of travel annually, both within the United States and internationally.
Your Qualifications
To excel in this role, you should have:Deep market knowledge and extensive leadership experience.A creative mindset and excellent project management skills, with a focus on critical and value-adding tasks.An open and collaborative approach, with outstanding communication skills.Experience working in an international environment with the ability to think globally while acting locally.Prior experience with global or regionalized companies.A strong background across the entire marketing mix, ideally in both consumer and B2B environments, with a commitment to accountability and achieving goals.In Addition, We Expect That You
Hold a relevant educational background, most likely a bachelor’s degree in marketing, Communications, or a related field.Possess solid leadership experience, preferably with high-branded and durable consumer goods.Have a successful track record of adopting new techniques and media.Are passionate about strengthening brand positions, with a proven track record of enhancing classic brand strength metrics such as awareness, desire, loyalty, and affinity over time.Are a dynamic and hands-on leader with a strategic mindset, including strategic planning, strategic branding, and communications planning.Your Opportunities
You will collaborate with experienced and passionate colleagues in an environment where knowledge is shared, and responsibility is entrusted to those who can deliver. Our team values informality and mutual respect, both as team players and as individuals. As a value-based company, commitment, thoroughness, and mutual respect are at our core. Teamwork and professionalism are essential to our work culture.
Starting Monthly Salary Range
$9955 - $12,445 Compensation based on the skills and the experience of the candidate.
Our organization follows a hybrid schedule working in-office two days a week and remotely the rest. Our in-office time is used primarily for team meetings and formal and informal collaboration.
Company Benefits
Our ambition of treating employees better than most other companies includes the challenging work environment we strive to create as well as the competitive benefit programs available to employees and their dependents upon joining the Company. Some of these include:Group Health Insurance PlanDental PlanVision Care PlanPrescription Drug Card ProgramLong-term DisabilityShort-term DisabilityPaid Maternity and Parental Leave of AbsencesLife InsuranceAccidental Death and Dismemberment InsuranceCancer Protection PlanCompany Matched 401(k) Retirement PlanFlexible Spending AccountsEducational Assistance ProgramVacation Day ProgramSick Day ProgramService Recognition ProgramPerformance Incentive ProgramsAnd Much More
#J-18808-Ljbffr