Fila
Wholesale and Retail Marketing Manager
Fila, New York, New York, us, 10261
Overview
Company Overview
The FILA brand was founded in 1911 in Italy with a bold vision and strong point of view inspired by its surroundings. The vision was to create clothing that felt as natural to the wearer as their own skin. The FILA brothers drew their inspiration from art and fabrics and combined them in such a way that effused grace and vigor. That vision can still be felt today: FILA seeks out athletes and figures who represent grace, individuality, and a disruption to the status quo. Transcending race, gender, and class, the brand makes its mark wherever performance-minded individuals can be found. FILA’s creatives are committed to the founders’ vision and are constantly trying to move the needle in the world of athletic fashion by absorbing art and culture as it happens around them. The brand strives to be intentional in everything it does, and to do so with integrity.
Role Overview
The Wholesale & Retail Marketing Manager will be responsible for developing and executingstrategic marketing plans to drive sales and brand awareness across our wholesale and retailchannels.
They will work closely with Sales and the Brand Marketing team to ensure the FILA brand lands with clarity, relevance and resonance with our wholesale and own retail consumers.
Hybrid: Four (4) days per week in-office, One (1) day remote
Responsibilities
In partnership with the Senior Director Channel Marketing & Media and relevant crossfunctional partners, develop and implement comprehensive seasonal marketingstrategies for wholesale and own retail channels.
In alignment with the season’s brand marketing strategy and direction, collaborate withthe sales team to identify market opportunities and support the achievement of salestargets.
Build, manage and maintain relationships with key wholesale partners while acting as abrand guardian and ensuring brand consistency across all channels.
In close collaboration with the sales team and the Director of Channel Marketing, defineand allocate wholesale and retail marketing budget for the season.
Analyze market trends, consumer behavior, and competitor activities to inform wholesaleand retail marketing strategies.
Oversee the production of marketing content and tools including brochures, collateraland in-store displays, ensuring they meet brand standards and are effective in drivingsales.
Ensure all in-store and wholesale social and digital assets are updated regularly andrepresent the current brand image.
Plan and execute retails events and other promotional activities to enhance brandvisibility and maximize ROI.
Report on marketing campaign performance, providing insights and recommendationsfor future strategies.
Qualifications
3+ years of experience in Retail and Wholesale Marketing, leading full lifecyclecampaigns and activations, building and maintaining relationships with wholesalepartners.
Bachelor’s degree in marketing, brand management, communications or related field.
Ability to establish relationships with and influence senior leaders internally andexternally.
Deep understanding of sport & sport culture preferred.
Strong communication and collaboration skills.
Exceptional organizational and project management experience.
Ability to work effectively within a team environment and under pressure.
Intermediate to advanced skills in MS Office
Salary Range: $73,590-$80,000
*At FILA USA, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.
Company Overview
The FILA brand was founded in 1911 in Italy with a bold vision and strong point of view inspired by its surroundings. The vision was to create clothing that felt as natural to the wearer as their own skin. The FILA brothers drew their inspiration from art and fabrics and combined them in such a way that effused grace and vigor. That vision can still be felt today: FILA seeks out athletes and figures who represent grace, individuality, and a disruption to the status quo. Transcending race, gender, and class, the brand makes its mark wherever performance-minded individuals can be found. FILA’s creatives are committed to the founders’ vision and are constantly trying to move the needle in the world of athletic fashion by absorbing art and culture as it happens around them. The brand strives to be intentional in everything it does, and to do so with integrity.
Role Overview
The Wholesale & Retail Marketing Manager will be responsible for developing and executingstrategic marketing plans to drive sales and brand awareness across our wholesale and retailchannels.
They will work closely with Sales and the Brand Marketing team to ensure the FILA brand lands with clarity, relevance and resonance with our wholesale and own retail consumers.
Hybrid: Four (4) days per week in-office, One (1) day remote
Responsibilities
In partnership with the Senior Director Channel Marketing & Media and relevant crossfunctional partners, develop and implement comprehensive seasonal marketingstrategies for wholesale and own retail channels.
In alignment with the season’s brand marketing strategy and direction, collaborate withthe sales team to identify market opportunities and support the achievement of salestargets.
Build, manage and maintain relationships with key wholesale partners while acting as abrand guardian and ensuring brand consistency across all channels.
In close collaboration with the sales team and the Director of Channel Marketing, defineand allocate wholesale and retail marketing budget for the season.
Analyze market trends, consumer behavior, and competitor activities to inform wholesaleand retail marketing strategies.
Oversee the production of marketing content and tools including brochures, collateraland in-store displays, ensuring they meet brand standards and are effective in drivingsales.
Ensure all in-store and wholesale social and digital assets are updated regularly andrepresent the current brand image.
Plan and execute retails events and other promotional activities to enhance brandvisibility and maximize ROI.
Report on marketing campaign performance, providing insights and recommendationsfor future strategies.
Qualifications
3+ years of experience in Retail and Wholesale Marketing, leading full lifecyclecampaigns and activations, building and maintaining relationships with wholesalepartners.
Bachelor’s degree in marketing, brand management, communications or related field.
Ability to establish relationships with and influence senior leaders internally andexternally.
Deep understanding of sport & sport culture preferred.
Strong communication and collaboration skills.
Exceptional organizational and project management experience.
Ability to work effectively within a team environment and under pressure.
Intermediate to advanced skills in MS Office
Salary Range: $73,590-$80,000
*At FILA USA, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.