Samsung Electronics America North America
CRM Marketing Manager, Home Entertainment (onsite New Jersey)
Samsung Electronics America North America, Ridgefield Park, New Jersey, us, 07660
Location: Ridgefield Park, NJ (4 days per week in office – firm) Reports to: Senior Manager, Performance Marketing, HE Division Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People| Excellence | Change | Integrity | Co-prosperityThe Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment categories.Responsibilities and Duties:Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories
Analyze post campaign performance
Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel
Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended
Explore new ideas to find process efficiencies and offer forward-thinking solutions
Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
QA and provide clear feedback on email proofs across multiple devices
Understand key product RTBs and nuances between models
Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool
Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate
Partner with Digital team members to understand work streams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners
Share key activity updates as contributor of the weekly CRM share-out
Minimum Qualifications:A Bachelor degree in Marketing or a relatable business field and a minimum of 6+ years of relatable CRM work experience where strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations were required
Previous experience in a role where both strategy and business acumen were critical to driving results
Self-starter personality with desire to learn and contribute
Great collaboration ability and advanced communication skills
Experience with advanced planning & organization to manage multiple campaigns and work streams at one time (advanced project and/or process management skills)
Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems required
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (ability to use Vlook ups, pivot tables in Excel) and the creation of presentations (PowerPoint)
Knowledge of how to use Adobe XD and/or Figma strongly preferred
Willingness to report in office Monday through Thursday weekly
Less than 10% travel required
#LI-EA1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
Analyze post campaign performance
Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Samsung email channel
Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended
Explore new ideas to find process efficiencies and offer forward-thinking solutions
Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
QA and provide clear feedback on email proofs across multiple devices
Understand key product RTBs and nuances between models
Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool
Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate
Partner with Digital team members to understand work streams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications
Collaborate with IMC and PM teams for creative feedback
Clearly communicate stakeholder feedback to agency partners
Share key activity updates as contributor of the weekly CRM share-out
Minimum Qualifications:A Bachelor degree in Marketing or a relatable business field and a minimum of 6+ years of relatable CRM work experience where strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations were required
Previous experience in a role where both strategy and business acumen were critical to driving results
Self-starter personality with desire to learn and contribute
Great collaboration ability and advanced communication skills
Experience with advanced planning & organization to manage multiple campaigns and work streams at one time (advanced project and/or process management skills)
Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems required
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (ability to use Vlook ups, pivot tables in Excel) and the creation of presentations (PowerPoint)
Knowledge of how to use Adobe XD and/or Figma strongly preferred
Willingness to report in office Monday through Thursday weekly
Less than 10% travel required
#LI-EA1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.