Esri
Product Marketing Manager
Esri, Redlands, California, us, 92375
Overview
As a results-oriented team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with key stakeholders to develop effective marketing strategies for enterprise-wide IT software. You will create strategic plans and campaigns to increase awareness and adoption of Esri's market-leading enterprise capabilities. You’ll have a solid understanding of digital marketing techniques and execute on tactical deliverables from your strategic plan, such as writing email and web copy, developing social posts and blog posts, planning webinars, and more across a variety of industries. You’ll work with a dedicated and supportive team of product marketers who are invested in your success and growth.
Responsibilities
Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
Develop strategic marketing plans and see them through to execution on all tactical elements
Create materials to educate prospects and users, including web pages, emails, videos, case studies, social content, and product resources
Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement
Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio
Provide insight into competitive capabilities and risks
Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance
Requirements
2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Demonstrated ability in releasing and growing innovative technology products
Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
Experience using and/or developing GIS applications
Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
Bachelor’s degree in business, marketing, or related field
Recommended Qualifications
MBA and/or a geography, computer science, information systems background
Demonstrated experience using multi-app marketing technology stack
Experience applying SEO and current digital marketing techniques
Minimum of 3-years of experience working in an office environment
#LI-Hybrid#LI-DV2Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $66,560—$110,240 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
As a results-oriented team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with key stakeholders to develop effective marketing strategies for enterprise-wide IT software. You will create strategic plans and campaigns to increase awareness and adoption of Esri's market-leading enterprise capabilities. You’ll have a solid understanding of digital marketing techniques and execute on tactical deliverables from your strategic plan, such as writing email and web copy, developing social posts and blog posts, planning webinars, and more across a variety of industries. You’ll work with a dedicated and supportive team of product marketers who are invested in your success and growth.
Responsibilities
Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
Develop strategic marketing plans and see them through to execution on all tactical elements
Create materials to educate prospects and users, including web pages, emails, videos, case studies, social content, and product resources
Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement
Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio
Provide insight into competitive capabilities and risks
Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance
Requirements
2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Demonstrated ability in releasing and growing innovative technology products
Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
Experience using and/or developing GIS applications
Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
Bachelor’s degree in business, marketing, or related field
Recommended Qualifications
MBA and/or a geography, computer science, information systems background
Demonstrated experience using multi-app marketing technology stack
Experience applying SEO and current digital marketing techniques
Minimum of 3-years of experience working in an office environment
#LI-Hybrid#LI-DV2Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is $66,560—$110,240 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.