Bank of Labor
MARKETING & COMMUNICATIONS DIRECTOR
Bank of Labor, Lenexa, Kansas, United States,
WE ARE BANK OF LABOR
How have we managed to thrive for nearly 100 years as your reliable, locally-owned bank? It's because we have not lost sight of the importance of friendly, personal service. At the same time, we're nimble, tech-smart and ready to find creative solutions many mega banks are just not set up to handle.We're that close-knit team of bankers who stand together for our community, our neighbors and our future. We offer innovative solutions for a changing world, combining exceptional service with convenience-the best of past and present. We've got your back, so to speak, which is exactly what makes us feel less like just-another-bank and more like your trusted financial partner - a bank you choose to keep for generations.
JOB SUMMARY:
The Marketing / Communications Director is responsible for the activities of the Marketing / Communications team, develops department budgets, policies and procedures and is responsible for planning, organizing, directing and managing the bank's internal and external marketing and communications initiatives, including but not limited to; advertising, brand management, data analytics, strategic planning/designing/development/directing of marketing campaigns, digital platforms, employee communications and coordinating public relations messaging with the President.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
Four-year degree in Marketing or Communications and knowledge of more than one major area of banking similar to what is acquired through an accredited graduate school of banking; advanced Marketing or Communications degree preferredA minimum of 12+ year's experience in Marketing / Communications and or Public Relations is required(5+ year's experience in banking is preferred)Previous management/director of a Marketing or Communications Division/Department is expectedProficiency in interpersonal communications, verbal and written, is requiredStrong PC skills in Microsoft Word, WordPress and a digital communications platform like MailChimp are required; Adobe Suite and video editing experience is helpfulExperience in management and content development for social media platforms and related scheduling software including Facebook, LinkedIn, Instagram, YouTube, Social Pilot is preferredFamiliarity with data analytics tool like Google Analytics is preferredStrong organizational, team leadership and time management skills are requiredGood public speaking skills are requiredPRIMARY RESPONSIBILITIES / EXPECTATIONS:
Job Performance Behaviors: Contributing to organization success, job effectiveness, relationships and customer satisfaction.Oversees day to day operations of the Marketing Division. Supervises staff and leads in the creation and development of short- & long-term goals, objectives, and priorities for the bank's marketing, market research, branding process, web page, advertising and public relations messaging.Develop and administer policies and procedures for the bank's marketing business development, advertising, internal communications, security and public relations messaging.Assist in the profitability analysis of our customers, products, events, and promotions.Specific Duties
In consultation with Senior Management, develops short- and long-term goals, objectives, and priorities for the bank's marketing, business development, advertising, market research, and public relations functions. Participates in management meetings.Managing the branding process (includes internal/external communications, managing the vendor process, identifying target markets and sales strategies, etc.)Leads Social-Media Advisory Research Team (SMART) taskforce, which meets quarterly to review internal and external communications with staff representation from all bank divisions.Supervise regular review and management of the web site (graphics, contents, design, etc.), social media platforms and other digital contentLeads creation and development of internal communications, including weekly staffing updates, quarterly, anniversary announcements, quarterly internal Communications newsletter, break room signage and, collaboration with the Advantage Committee, staff eventsDevelops and administers policies and procedures for the bank's marketing, business development, advertising, employee communications and public relations functionsHires and supervises Marketing /Communications staff. Oversees day-to-day operations of the Marketing / Communications DivisionDevelops and administers budget for the DepartmentReferrals for Incentive/Sales PlanPerformance Expectations/Measurements
Meet or exceed project target dates or promotional deadlinesPresent reports to senior management and the Board with timeliness and accuracyMaintain excellent interpersonal relations with all contactsSECONDARY RESPONSIBILITIES:
Track our product performance, review external competition and utilize market research to develop promotions or product improvements to extend product lifecycles.Oversee and coordinate all media buys and offers guidance on promo item selection and logo production.Assist in the profitability analysis of our customers and products. Base events and promotions on this information.Participate and represent the bank in numerous community and professional organizations and related eventsContinually review journals, articles, publications and other materials to be apprised of regulatory and legal changesADDITIONAL RESPONSIBILITIES:
Other duties as assigned or deemed necessary by President or Division Head, ensuring a continuous workflow of daily operationsWe thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
Other details
Pay Type SalaryTravel Required NoRequired Education Bachelor's Degree
Apply Now
How have we managed to thrive for nearly 100 years as your reliable, locally-owned bank? It's because we have not lost sight of the importance of friendly, personal service. At the same time, we're nimble, tech-smart and ready to find creative solutions many mega banks are just not set up to handle.We're that close-knit team of bankers who stand together for our community, our neighbors and our future. We offer innovative solutions for a changing world, combining exceptional service with convenience-the best of past and present. We've got your back, so to speak, which is exactly what makes us feel less like just-another-bank and more like your trusted financial partner - a bank you choose to keep for generations.
JOB SUMMARY:
The Marketing / Communications Director is responsible for the activities of the Marketing / Communications team, develops department budgets, policies and procedures and is responsible for planning, organizing, directing and managing the bank's internal and external marketing and communications initiatives, including but not limited to; advertising, brand management, data analytics, strategic planning/designing/development/directing of marketing campaigns, digital platforms, employee communications and coordinating public relations messaging with the President.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
Four-year degree in Marketing or Communications and knowledge of more than one major area of banking similar to what is acquired through an accredited graduate school of banking; advanced Marketing or Communications degree preferredA minimum of 12+ year's experience in Marketing / Communications and or Public Relations is required(5+ year's experience in banking is preferred)Previous management/director of a Marketing or Communications Division/Department is expectedProficiency in interpersonal communications, verbal and written, is requiredStrong PC skills in Microsoft Word, WordPress and a digital communications platform like MailChimp are required; Adobe Suite and video editing experience is helpfulExperience in management and content development for social media platforms and related scheduling software including Facebook, LinkedIn, Instagram, YouTube, Social Pilot is preferredFamiliarity with data analytics tool like Google Analytics is preferredStrong organizational, team leadership and time management skills are requiredGood public speaking skills are requiredPRIMARY RESPONSIBILITIES / EXPECTATIONS:
Job Performance Behaviors: Contributing to organization success, job effectiveness, relationships and customer satisfaction.Oversees day to day operations of the Marketing Division. Supervises staff and leads in the creation and development of short- & long-term goals, objectives, and priorities for the bank's marketing, market research, branding process, web page, advertising and public relations messaging.Develop and administer policies and procedures for the bank's marketing business development, advertising, internal communications, security and public relations messaging.Assist in the profitability analysis of our customers, products, events, and promotions.Specific Duties
In consultation with Senior Management, develops short- and long-term goals, objectives, and priorities for the bank's marketing, business development, advertising, market research, and public relations functions. Participates in management meetings.Managing the branding process (includes internal/external communications, managing the vendor process, identifying target markets and sales strategies, etc.)Leads Social-Media Advisory Research Team (SMART) taskforce, which meets quarterly to review internal and external communications with staff representation from all bank divisions.Supervise regular review and management of the web site (graphics, contents, design, etc.), social media platforms and other digital contentLeads creation and development of internal communications, including weekly staffing updates, quarterly, anniversary announcements, quarterly internal Communications newsletter, break room signage and, collaboration with the Advantage Committee, staff eventsDevelops and administers policies and procedures for the bank's marketing, business development, advertising, employee communications and public relations functionsHires and supervises Marketing /Communications staff. Oversees day-to-day operations of the Marketing / Communications DivisionDevelops and administers budget for the DepartmentReferrals for Incentive/Sales PlanPerformance Expectations/Measurements
Meet or exceed project target dates or promotional deadlinesPresent reports to senior management and the Board with timeliness and accuracyMaintain excellent interpersonal relations with all contactsSECONDARY RESPONSIBILITIES:
Track our product performance, review external competition and utilize market research to develop promotions or product improvements to extend product lifecycles.Oversee and coordinate all media buys and offers guidance on promo item selection and logo production.Assist in the profitability analysis of our customers and products. Base events and promotions on this information.Participate and represent the bank in numerous community and professional organizations and related eventsContinually review journals, articles, publications and other materials to be apprised of regulatory and legal changesADDITIONAL RESPONSIBILITIES:
Other duties as assigned or deemed necessary by President or Division Head, ensuring a continuous workflow of daily operationsWe thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
Other details
Pay Type SalaryTravel Required NoRequired Education Bachelor's Degree
Apply Now