Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.Responsibilities:Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performanceGenerate website traffic analytics dashboards and effectively present analyses to Director and CEOSupport the design and implementation of marketing automation based on data-driven customer behavior flags/triggersRequirementsThe ideal candidate would have the following experience and knowledge:In depth knowledge of PPCDeveloping and implementing digital marketing strategiesIn depth knowledge of different digital marketing channelsGood knowledge and experience with online marketing tools and best practicesSrong knowledge of web design proceduresStrong understanding of Google analyticsStrong understanding of Facebook Business ManagerExperience building dashboards and data visualization toolsSome graphics and HTML skillsAbility to handle multiple projects simultaneously.Qualifications:Previous experience in marketing or other related fieldsExperience in a managerial roleStrong project management skillsStrong leadership qualitiesDeadline and detail-orientedBenefitsHealthDentalVision401k & MatchPTO